Jack White Says White Stripes NFTs ‘Didn’t Really Interest’ Him
Jack White destroyed his own band’s non-fungible token discharges, saying the new marketing improvement makes craftsmen seem as though they naturally suspect their fans are “stupid.”
Last year a modest bunch of White Stripes NFTs were made accessible, appearing as movements associated with a remix of exemplary track “Seven Nation Army.” In a new meeting with the Atlantic, White said the thought was raised by his previous administration company.
“I don’t want to come out and say ‘I had nothing to do with this,'” he remarked. “It is my band. We allowed it to happen. But it didn’t really interest me. It’s not something we’ll be doing very much of.” He said of the NFT idea: “It gives off a vibe of ‘Well, if people are stupid enough to give me money for this, I’ll take it.'”
He likewise offered a few viewpoints on how he love more established music designs, particularly vinyl, recommending that his advantage in computerized has frequently been ignored. He’d been an early advertiser of the Tidal real time feature, of which he said: “I don’t think it was promoted properly from the get-go. It quickly became a lesson: Maybe people don’t like it when the artists own the art gallery. […] It sort of gets to ‘Eat the rich’ kind of stuff.”
He argued instead that he wanted to ensure that older formats weren’t totally forgotten in the new era. “It’s difficult to motivate just with one bunch of ways — just with the computerized part, just with the vinyl part,” he said, adding that digital technology was a more attractive notion now than it used to be. “It’s like, CGI in films is such a great deal better compared to it was in the mid 2000s,” he said.
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