How a viral NFT undertaking survived the crypto crash
A yr in the past I told you about Loot, a set of non-fungible tokens that had impressed an lively group to kind round it. A sequence of temporary, text-based descriptions of fantasy style objects like swords and amulets, Loot captured the imaginations of builders and speculators who questioned if the underlying NFTs may sometime function the premise for graphic novels, films, video video games and extra — an open-source artwork undertaking that would ultimately develop into the muse of a crypto-flavored Marvel Cinematic Universe.
Loot was additionally the primary NFT undertaking that I discovered personally compelling, at the very least as a topic for journalism. Its creator, Dom Hofmann, was well-known to me as a co-founder of the short-form video pioneer Vine and the idiosyncratic social network Peach. It was an artwork undertaking greater than a startup — Hofmann made 7,777 randomized “bags” of loot obtainable without spending a dime to anybody who would pay the transaction charges essential to mint them on Ethereum. And the undertaking blew up in a single day: 5 days after launch, Coindesk reported, Loot baggage had generated gross sales of $46 million, and had a market capitalization of $180 million.
In fact, in these days plenty of NFTs had been promoting for eye-popping sums. What made Loot stand out was the best way a group of builders stepped ahead virtually instantly to start constructing out an ecosystem: creating art for the objects contained within the baggage; forming guilds for individuals who owned the identical “rare” objects; and writing smart contracts to let people trade the items held within their NFTs.
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