Apple VP Greg Joz says ‘metaverse’ is a phrase he won’t ever use

Apple has reportedly been working by itself digital universe as the corporate additionally has plans to introduce a brand new combined actuality headset. And, following a press release from Mark Zuckerberg saying that the metaverse ought to be “open” as a criticism of Apple, the corporate’s VP of Worldwide Advertising and marketing Greg Joswiak mentioned throughout an interview with WSJ that he won’t ever use the phrase “metaverse.”

Joswiak and Apple’s VP of Software program Craig Federighi have been interviewed by journalist Joanna Stern on Tuesday on the WSJ Tech Live event. Sooner or later, Stern requested the executives in regards to the firm’s future headset, which unsurprisingly, they didn’t say a phrase about.

Then the reporter requested the 2 executives to finish the phrase “the metaverse is …” Joswiak rapidly responded with “… a word I’ll never use.” Apple all the time avoids speaking about future merchandise, and it was no completely different this time. Nonetheless, Joswiak’s reply to Stern in regards to the metaverse sounded as if he was making enjoyable of Fb for the reason that firm modified its title to advertise what it calls the metaverse.

Whereas Apple has but to unveil any of its digital actuality merchandise, Meta has been aggressively investing on this class. Final month, Apple CEO Tim Cook poked at Meta by saying that the “average person” doesn’t know what the metaverse is. He additionally talked about that he doesn’t consider individuals ought to be inspired to “live their whole lives” in a digital world.

A number of days later, Meta CEO Mark Zuckerberg argued that the metaverse ought to be an open platform, whereas Apple is prone to go the alternative means – which in his opinion may harm each rivals and customers. Meta has been working with companions akin to Microsoft, Autodesk, and Accenture to construct its metaverse platform.

Apple, alternatively, is rumored to introduce next year a sophisticated and costly headset that may combine with the iPhone and different merchandise from the corporate.

iPhone with USB-C and iMessage for Android

In the identical interview, Stern requested Apple executives whether or not the corporate would adjust to the European Union’s decision that forces all firms to undertake USB-C as the usual for digital units. Joswiak confirmed that Apple will agree to the decision, however he didn’t give another particulars.

At one other level within the interview, Federighi suggested that Apple will never create an iMessage app for Android for the reason that firm wouldn’t give you the option to take action with out compromising the platform’s “great experiences.”

You’ll be able to watch the total interview beneath:

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