High Fashion Is Taking The Metaverse Seriously

When a 166-year-old iconic attire and equipment model enters the metaverse with a splash worthy of New York Fashion Week, it’s a sign that vogue could also be shifting in the direction of digital commerce.

Burberry’s new in-game expertise for Minecraft: Burberry: Freedom to Go Beyond, permits gamers to wander a legendary London populated with Burberry-themed characters and motifs. In-game gamers may have entry to fifteen free skins to obtain.

“As the player, you venture into an alternate reality version of London taken over by a malevolent entity called the Nexus,” in keeping with Cristina Anderca writing for Minecraft.net. “Once a place blooming with foliage and gentle animals, this land has been drained of color and life. Its inhabitants have been scattered to the four realms of air, water, fire and earth, and your quest is to restore the spirit of the wild by traveling to each realm, reviving its Nature Guardian, and freeing the animals trapped there.”

That is the third collaboration between the style model and a metaverse or gaming entity: the model additionally supplied virtual handbags on Roblox earlier this yr. In 2021 and once more this yr, Burberry partnered with Legendary Video games launch an NFT assortment for its Blankos Block Occasion, the corporate’s flagship launch. 

Burberry: Freedom to Go Past can be accessible in New York, Shenzhen, London, Tokyo, Seoul, Taiwan, and Bangkok along with on-line. There can be ESG goodwill concerned within the launch. In keeping with the press release, “Burberry and Minecraft will make a donation to help protect 500,000 trees and plant 25,000 trees through environmental organization Conservation International and their forest conservation efforts around the world.”

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