Kidscreen » Archive » Baby Shark swims into NFTs with Toekenz
South Korea’s Pinkfong Firm has inked a licensing settlement that may see its flagship Baby Shark IP featured on Toekenz Collectibles’ upcoming platform that gamifies NFTs.
Toekenz will develop and introduce a blockchain Baby Shark recreation for youths ages 5 to 9, and the model’s characters can even be obtainable as digital collectibles that youngsters can customise and share with different gamers.
Concentrating on youngsters beneath age 12 and their households, the Toekenz platform is designed to show gathering, shopping for and promoting NFTs right into a recreation for youths. It’s set to launch in Q1 2023 by way of the App Retailer and Google Play, and can function blockchain-based video games that youngsters can play to earn licensed digital tokens. The platform can even supply instructional sources about new tech like web3, blockchain and cryptocurrencies.
Baby Shark is simply the newest main youngsters model to get on board with Toekenz, which just lately partnered with Canada’s Boat Rocker Media to create NFTs primarily based on its sequence The Subsequent Step and Daniel Spellbound. And in a good greater get, Toekenz additionally signed a take care of Mattel in October for a handful of its franchise manufacturers.
Because the launch of its signature track in 2016, Baby Shark has generated greater than 11 billion views on YouTube and expanded into shopper merchandise, animated series and films. That is the model’s second foray into NFTs. Final 12 months, Pinkfong partnered with digital artwork marketplace MakersPlace for a variety of tokens that includes animated illustrations of Baby Shark and his household, in addition to the Baby Shark track.
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