The Drum | Magnum’s Anti-metaverse Campaign Tells People To Taste In The Real World
Magnum makes use of digital influencers to share the ache of not with the ability to take pleasure in ice cream.
Magnum has informed clients to eat its ice lotions in the true world in its anti-metaverse marketing campaign.
Lola MullenLowe Madrid is behind the #NotInThe Metaverse marketing campaign, which has been launched through a set of digital influencers. The influencers had been tasked with writing posts to inform their followers how they wished to expertise life pleasures like consuming ice cream.
The 100-second advert follows an avatar who places on digital actuality goggles to flee the digital world. As she enjoys her new world, she is then offered with a Magnum ice cream that she is unable to eat. After realizing why she will’t chunk the ice cream, she takes off the goggles and the strapline: ‘Not available in the Metaverse’ seems.
An extended movie concerning the marketing campaign might be premiered on the Metaverse Style Week in Decentraland after which supported by Twitch Viewing Events.
Tomas Ostiglia, govt inventive director at Lola MullenLowe Madrid, stated there are nonetheless lots of doubts concerning the metaverse. “As Magnum is the ice cream brand that celebrates real pleasure, we saw it as a great opportunity to take advantage of the wave of doubts about the metaverse to continue building the brand’s positioning, specifically towards this community,” he stated.
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