The Drum | Was The Metaverse Doomed From The Get-go?
Simon Harwood, head of technique at the7stars, seems to be at how AI has changed metaverse within the advertising tech hype cycle and explains how the 2 could also be nearer linked than we have beforehand assumed.
Earlier than AI swept all earlier than it, The metaverse, the idea of a synchronous, real-time, 3D successor to the cell web, was the most popular subject within the tech. Current evaluation by IOT Analytics reveals that in Q1 2023, AI and ChatGPT topped the conversations of CEOs. The metaverse is sinking.
The advertising trade is obsessive about shiny new issues. And it’s prepared to drop them like a bag of chilly sick as soon as the hype cycle strikes on to the subsequent massive factor. So is there solely room for one dominant tech story at a time, or was the metaverse doomed from the get-go? Is it already ‘over’ or was it merely hijacked by snake oil
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