Adidas’ Golden Ticket NFTs, Jay Chou’s Tmall Meta-Space & More: Web3 Drops Of The Week
On the primary Monday of Could, the Met Gala went meta. Alexis Ohanian, American web entrepreneur and husband of tennis legend Serena Williams, sported a customized made Gucci brooch and cufflink set based mostly on the Yuga Labs “Otherside” character “Blue.” New York-founded cult label Vaquera additionally shared its tackle the annual vogue extravaganza, exploring what the occasion’s crimson carpet would have seemed like by way of the lens of synthetic intelligence (AI).
As for this week’s round-up, Mandopop star Jay Chou is again to boosting his metaverse presence by way of Tmall’s newly augmented digital house. Jing Meta additionally seems to be at how Adidas is taking its Web3 group to the subsequent stage and committing to its pledge to bridge the worlds of Web2 and Web3 by way of recent activations. Alo Yoga is making strikes within the metaverse too, after launching a brand new NFC-powered “Tap For Mindfulness” marketing campaign throughout its shops — demonstrating as soon as once more how manufacturers are pushing to attach their digital presence with their offline one.
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