Superdrug Obby: Navigating Obstacles in the Metaverse

In honor of reaching its 60th anniversary, Superdrug, the health and beauty retailer, is launching Superdrug Obby on Roblox. This exciting game will immerse players in a branded obstacle course challenge. For a limited time, players on Roblox can test their skills with themed experiences inspired by Superdrug’s ProCare, Fruity, and Solait product lines.

The adventure kicks off with the ProCare obstacle course, where players must navigate spinning toothbrush obstacles, bounce on toothpaste tubes, and balance on highwire floss before progressing to the Fruity game. The final game in the series is a travel-themed experience that tests players on their knowledge of sun protection and skin care.

Upon completing all three games, players will unlock access to a virtual Superdrug store. Here, they can enjoy an in-store DJ and have the opportunity to win branded items for their avatars.