American Egg Board Presents Egg-Centric Metaverse Games
The American Egg Board is connecting with Millennial and Gen Z consumers through a unique in-game activation on Roblox.
The Tower of Eggs pop-up will be featured in popular Roblox games starting with Pull A Friend and Duck Army in November, followed by Color or Die and the 1% Win Obby in December. In the new year, players can engage with the American Egg Board in Ultimate Easy and Chill Obby on Roblox.
Players can enjoy navigating obstacle courses, or “Obbies,” that represent real egg recipes. Those who successfully complete the challenges will receive limited-time gear such as yolk hero capes and sunny-side shades for their virtual avatars.
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