Bitcoin Craze: Brazilian Fintech Breaks Records with $28 Million BTC Reserve Investment
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Brazil’s Méliuz has made a significant move by incorporating Bitcoin into its corporate treasury. This fintech company, the first in Brazil, invested $28.4 million to acquire 274.52 BTC at an average cost of $103,604 per coin. Its total holdings now amount to 320 BTC, valued at over $33 million today.
Shareholders Approve the Initiative
Reports indicate that on May 15, Méliuz investors voted favorably during a meeting to transform the company into a Bitcoin treasury corporation. A decisive majority supported the initiative. Israel Salmen, Méliuz’s executive chairman, confirmed this development via the social media platform X.
The company states that this strategy will be fundamental to its financial operations moving forward.
Historic occasion! Our shareholders have overwhelmingly approved the transition of Méliuz into Brazil’s first Bitcoin Treasury Company.
And today, we advanced further:
Acquired 274.52 BTC for $28.4M
Average price: $103,604
Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N
— Israel Salmen (@IsraelSalmen) May 15, 2025
Focusing on Bitcoin Per Share
Méliuz intends to enhance its Bitcoin reserves through revenue generation, strategic corporate structures, and prudent financial tools. The company made its initial purchase on March 6, 2025, acquiring 45.73 BTC.
Every share now offers added crypto potential. The company aims to increase its BTC per share, viewing it as a strategy to tackle inflation and mitigate the volatility associated with the Brazilian real.
BTC is currently priced at $103,632. Chart: TradingView
Balancing Risks and Rewards
Bitcoin can experience price fluctuations of 20–30% within weeks. This volatility will directly impact Méliuz’s profit margins. While a price spike could boost stock value, a sudden downturn may deter cautious investors.
Méliuz plans to stagger future acquisitions to minimize significant market disruptions. However, the regulatory framework for corporate cryptocurrency in Brazil is still evolving, and unexpected developments could cause turbulence.
A picturesque view of Brazil. Image: BHTP
Industry Peers Embrace BTC
This trend is not isolated. DayDayCook, a company listed in the US, acquired 100 BTC and aims to reach 500 BTC within six months and 5,000 BTC in three years. Meanwhile, in Bahrain, Abraaj Restaurants Group quietly added 5 BTC to their assets.
Talks of establishing a national Bitcoin reserve are even surfacing in the United States. Globally, companies are increasingly viewing Bitcoin as a fundamental component of their financial strategies rather than merely a trade asset.
Moving forward, all eyes will be on how Méliuz navigates the volatility of Bitcoin. Will shareholders admire an increase in BTC per share? Or will they feel apprehensive if prices drop?
The outcomes could influence how other emerging-market firms perceive cryptocurrency in their treasury operations.
Featured image from Unsplash, chart from TradingView
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