Bitcoin’s Surge in Euphoria Drives UK Firm to Acquire $4.7 Million Worth
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A select number of UK-listed companies have recently taken significant steps to align their balance sheets more closely with Bitcoin. These initiatives range from new acquisitions to directing gold revenues and even initiating retail crypto trading on the London Stock Exchange. These developments indicate a rising corporate interest in managing and trading digital assets alongside traditional operations.
Smarter Web Expands Bitcoin Holdings
According to corporate filings, The Smarter Web Company acquired 45.32 BTC this month, spending $4.73 million. Its total holdings now amount to 168 BTC, reflecting a more than 55% increase from its prior purchase. The company first introduced its “10 Year Plan” in April to accumulate a long-term treasury.
Source: Alternative.me
Reports indicate that it has invested nearly $18 million thus far, acquiring Bitcoin at an average price of $105,779 each. Their decision to buy when the market’s Greed index reached 72 shows their commitment to holding despite market fluctuations.
The Smarter Web Company (#SWC) RNS Announcement: Bitcoin Purchase.
Purchase of additional Bitcoin as part of “The 10 Year Plan,” which involves an ongoing treasury policy of accumulating Bitcoin.
Please read the RNS on our website: https://t.co/z59Xf4oBRU pic.twitter.com/vmtFzjsQeY
— The Smarter Web Company (@smarterwebuk) June 10, 2025
Mining Company Redirects Gold Revenues
Bluebird Mining Ventures Ltd, recognized for its gold operations, announced it will channel future revenues directly into Bitcoin. The miner aspires to be the first UK-listed gold company with a fully BTC-focused treasury strategy. This decision followed Bitcoin’s rise to a record high of $111,965 in May.
Management views this as a means to retain value alongside its mining outputs. The strategy entails routine conversions as revenue increases, betting on Bitcoin’s potential to appreciate faster than traditional reserves.
BTC is currently trading at $110,223. Chart: TradingView
Trading Platform Opens Crypto Options
IG Group, a longstanding trading firm on the London Stock Exchange, launched a new service this week. Retail clients can now buy and sell Bitcoin, Ethereum, and Ripple directly through IG’s regulated platform.
Previously, investors had to rely on ETFs or third-party wallets. This change allows IG to cater to the increasing demand for direct crypto access. It also positions the firm to generate new fee revenues as more traders flock to its services.
Treasury Trend Grows Among Companies
Market observers report that several other UK firms are considering similar strategies. Resource-intensive businesses are discussing allocating funds for Bitcoin, viewing it as a hedge against inflation, while others aim to capitalize on potential price increases.
Though corporate treasurers were once hesitant, the consistent influx of high crypto returns has prompted more boards to at least contemplate pilot initiatives.
These collective actions signal that digital assets are no longer mere experimental ventures for major corporations; they are increasingly becoming integral to mainstream treasury management.
Featured image from Pexels, chart from TradingView
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