PRESS RELEASE. INTERNET CITY, DUBAI, Sep. 30, 2022 – Global crypto alternate, LBank, launched a long-awaited brand-update video on their official youtube channel, giving detailed details about latest updates and plans for the approaching years. A range video was additionally launched accompanying the model reveal. This can mark a marketing campaign across the model improve that may proceed for the following 2 months.
The 22-minute video went throught quite a lot of questions. LBank’s Co-founder Johnason Chen, COO Shantnoo Saxena, CMO Kaia Wang, and head of promoting MENA Abhinav Mehta appeared within the video, overlaying subjects of their respective areas. LBank has been teasing on their social media platform in regards to the awaited emblem replace for some weeks earlier than lastly formally asserting the video launch. The video additionally revealed that the emblem change and all-around type replace shall be made regularly within the coming months.
The most important notable change to LBank’s new emblem is the distinct design within the letter B. CMO Kaia Wang elaborated on the design by saying, “It’s actually a simple typography logo with just the word LBank instead of the old shape we had. The new logo is more flexible and classy and can be used in more diverse settings. We’re still our dedicated and professional selves, now upgraded and stronger. The B looks a bit like a match where you can create light, a strain of DNA that symbolizes life, or also it could be seen as a vertical sign of infinitas, which represents the limitless possibilities of metaverse and crypto verse. So it’s generally a symbol of creation, knowledge, and infinitas.”
Wang additionally touched upon subjects corresponding to globalization and localization in LBank’s Advertising plans. “We’re building a truly global team. We look for local talents who understand local markets very well and can help us to shape and communicate our brand locally and shape our offerings according to the specific markets. As we hope to get closer to our users, we want to be seen as one of the best options for local users when it comes to digital assets. ”
Globalization is without doubt one of the principal key phrases of this video, with a portion of it devoted to exhibiting LBank’s achievements in rising markets, such because the MENA (Center East and North Africa) areas. When requested how LBank is rising in key markets, COO Shantnoo Saxsena mentioned, “We are trying to implement our business in several parts of Africa, the Indian subcontinent, and parts of the Middle East, mostly north Africa, and Turkey. The way we are…getting users to LBank is through education and by involving ourselves. ”
LBank has taken an aggressive, community-oriented, education-based method in growing markets, in accordance with Saxsena. “ If cryptos were to go mainstream, it has to be only through education. ” Saxsena later added within the video. Grassroots was the phrase Head of Advertising for MENA Abhinav Mehta used. “Our community managers are our eyes and ears on the ground. And from there, we started connecting with people through events. They come, have a bit of networking, and then we discuss LBank. Slowly from there, we started understanding what the users would want in a crypto exchange. ” mentioned Mehta.
The video additionally introduced new services and products that LBank shall be offering, corresponding to simple technique buying and selling instruments. When requested what new companies are on the way in which Co-founder Johnason Chen acknowledged, “We have a new lending product. Users can use their bitcoin or Ethereum to lend USDT or any other tokens. This product has been launched on LBank on the new website, LBank.com. We will also provide a strategy trading center. ” Chen talked intimately in regards to the new technique buying and selling heart and plans for extra derivatives merchandise.
The accompanying range video titled “LBank — Future & Diversity” confirmed LBank’s dedication to selling inclusivity and development inside the business. Pictures of LBank workers had been match collectively to point out an organization that embraces completely different backgrounds and offers individuals an equal alternative of becoming a member of the world of cryptocurrency.
LBank is without doubt one of the prime crypto exchanges, established in 2015. It provides specialised monetary derivatives, professional asset administration companies, and secure crypto buying and selling to its customers. The platform holds over 7 million customers from greater than 210 areas the world over. LBank is a cutting-edge rising platform that ensures the integrity of customers’ funds and goals to contribute to the worldwide adoption of cryptocurrencies.
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