Trump’s Truth.Fi President Announces Plans to Launch ‘Bitcoin Plus’ ETF – Decrypt

President Donald Trump’s latest fintech venture is aiming to launch its own Bitcoin exchange-traded products.

Truth.fi, the new financial division of Trump Media and Technology Group—where the president holds the majority of shares—announced on Thursday that it has filed trademark applications for brand names of six new investment tools.

Among these six tools, two will be Bitcoin funds: the Truth.Fi Bitcoin Plus ETF and the Truth.Fi Bitcoin Plus SMA.

ETFs are investment funds that allow investors to buy shares tracking the price of commodities or securities. Major fund managers like BlackRock and Fidelity introduced spot Bitcoin ETFs in the U.S. last year, offering traditional investors the opportunity to invest in the leading cryptocurrency.

An SMA, or separately managed account, is an investment product that gives clients—especially high net-worth individuals—more control over the contents of the investment portfolio.

“Our goal is to provide investors with the opportunity to invest in American energy, manufacturing, and other companies that offer a competitive alternative to the socially conscious funds and banking issues prevalent in the market,” stated Trump Media CEO and Chairman Devin Nunes.

It is currently unclear what the “Plus” aspect of the Bitcoin Plus products will involve. Decrypt contacted Trump Media for clarification on the features of the Bitcoin Plus products but did not receive an immediate response.

TMTG, which owns the Truth Social platform where Trump regularly posts, recently unveiled the launch of Truth.Fi.

The fintech-focused brand announced its involvement in cryptocurrencies with $250 million in cash that will be held by Charles Schwab. The brand stated that it “may purchase Bitcoin and similar cryptocurrencies or crypto-related securities” to diversify its investment portfolio.

Bitcoin ETFs have been highly successful in the U.S. since their launch in January 2024, setting records and attracting billions of dollars in trading volume. The value of Bitcoin has surged partly as a result, repeatedly reaching new all-time highs over the past year.

President Trump positioned himself as a Bitcoin advocate before his election victory on November 5. The new president has pledged to support the digital asset industry and has appointed crypto enthusiasts to his administration.

Edited by Andrew Hayward