Digital scents could be coming to the Metaverse.
British tech organization OW Smell Digital have raised £1m ($1.3m) in seed subsidizing in a round fronted by Parkwalk Advisors and are wanting to send off it on the approaching virtual platform.
Emanuela Maggioni, author and CEO of OW Smell Digital,told UK Tech News: “We are looking to interrupt a marketplace dominated by technologies reliant solely on sound, vision and increasingly, touch.”
The project started as a spinout from the University of Sussex and UCL, OW and Emanuela proceeded to clarify that scents are emotive and the sense is the “missing piece of the puzzle” with regards to the Metaverse.
She said: “Our sense of smell has the power to evoke long-forgotten memories, bring food to life, calm us down and enrich our lives. The sense of smelling is the missing piece of the puzzle when it comes to creating a truly immersive and lifelike-believable world. We create smell technologies that can be used across a range of innovative contexts. From leading healthcare research to artistic and immersive experiences, our products offer a total digital command over scent and smell.”
Parkwalk – the organization behind the underlying pledge drive – said that they were “very happy” to help the group with their endeavor as they clarified that OW could bring an “impact” to the world that has “never been seen before.”
John Pearson, Director of Investments said: “We are very happy to support the OW team, where Emanuela and Marianna bring a wealth of technical, commercial and entrepreneurial knowledge and skills. This is an exciting company. OW provides a unique innovation to design, produce and evaluate olfactory sensations. and the impact these can have on individuals we have never seen before.”
, 2022-03-17 09:33:36
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