Liquid Media Group and Eluvio screened IndieFlix’s unique narrative ANGST on Eluvio’s blockchain– based content stage at the Sundance Film Festival 2022, bringing issues to light around tension and emotional wellness while supporting key charities.
Half the returns will go towards psychological well-being promotion associations, including Jack.org, Lady Gaga’s Born This Way Foundation, and the IndieFlix Foundation.
“The idea is that we provide them [content creators] with an entire solution, as a business solution to help them do what they do best, which is to create,” said Ron Thomson, CEO of Liquid Media. “The blockchain element of that is something that we have been searching for for some time, to find a professional global provider that understands what they’re doing and has an infrastructure.”
Media content isn’t a utilization case that instinctively strikes a chord while discussing blockchain, a record-keeping innovation all the more normally connected with cryptographic money like Bitcoin. In any case, contingent upon the execution, a blockchain-based content dissemination framework has a group of advantages over conventional techniques, including lessening the sum content makers need to pay the facilitating organization, subsequently expanding their general return. The substance maker can likewise deal with how their substance is circulated and where. On the other side, the watcher can appreciate more ways of communicating with and support their cherished makers through buying blockchain-based advanced merchandise like non-fungible tokens (NFTs), certificates on the blockchain that grant exclusive access to digital assets.
“They have the ability to directly control the ownership and distribution of their content at scale,” said Michelle Munson, CEO of Eluvio, while depicting the organization’s foundation. “And that just isn’t something that one can do, at least to global audiences, with Web 2. It’s essentially a form of licensing at all times, from the content creator to the platform and intermediates.”
Munson clarified in a meeting that Eluvio utilizes a decentralized, in the nick of time content capacity and dispersion network that has generally satisfied set apart with blockchain addresses. This makes a chain of trust to give the distributer genuine possession and administration command over the substance. The texture likewise goes about as a token printing stage that can straightforwardly attach NFTs to the media experience, which might actually permit fans to claim privileges in the media experience itself. All of this should be possible scalably, from a restricted crowd to a worldwide one.
Built as a “blockchain in the truest sense,” the Eluvio stage convention runs on an organization of open hubs. Most of hubs are claimed by Eluvio or its clients. Those hubs thus run the convention stack and perform approval in the blockchain.
The California government has taken on ANGST as a piece of its statewide schooling stage, however IndieFlix as of now has a long-standing history in cultivating conversations around testing issues. Scilla Andreen, CEO of IndieFlix, said that the organization has been conveying content to schools for right around 10 years, in 67 countries.
“We started off with just screening films in schools to foster and open up conversations about specific topics that would be kind of universal, whether it’s bullying or screen addiction,” said Scilla.
Building on its prosperity, IndieFlix currently makes full acquiring educational programs and fundamental ability exercises. It sent off its ed-tech stage last year.
As a piece of the screening at the 2022 Sundance Film Festival, watchers could buy the elite ANGST NFT. As well as gathering pledges and supporting makers, the NFT additionally gives a review of the capability of a blockchain-controlled conveyance network.
“I think more than anything else, it’s [Eluvio’s blockchain platform] just been sensible. And it’s been quite simple,” said Thomson. “It’s taken us some time to see more components of how this works, yet our responsibility is to attempt to simplify it for crowds and content makers to use and exploit every one of the advantages of blockchain.