Lehi-based increased reality tech organization carries organizations into the metaverse

Jon Cheney, CEO of Seek, shows off some of the company's software during an interview in Lehi on Monday.

Jon Cheney, CEO of Seek, flaunts a portion of the organization’s product during a meeting in Lehi on Monday. (Scott G Winterton, Deseret News)

Assessed read time: 6-7 minutes

LEHI – It’s happened to a large number of us previously: subsequent to requesting something on the web, the item that is conveyed to your doorstep isn’t what you anticipated. Perhaps it’s too huge, excessively little, or doesn’t seem to be the way it was online.

But there’s a Lehi-based tech organization can help.

SeekXR and its expanded reality abilities takes into account shoppers to just sweep a QR code and that sofa you’ve been looking at or another work area can show up in your lounge through the screen of your smartphone.

Though a significant part of the organization’s business manages this sort of increased the truth, Seek’s pioneer and CEO Jon Cheney let KSL.com know that the organization has an eye intended for one more domain of expected tech and business: the metaverse.

Cheney said that the organization is planning to bargain more in the metaverse as request develops. Cheney said the metaverse can “be as simple as just viewing a product on your phone or your screen to a full-on game that is fully immersive, whether that’s on a computer or on a (virtual reality) headset.”

The metaverse – a term progressively tossed around and the focal point of development by tech goliaths like Facebook and Google – can mean various things to various clients. Advanced administrations like the computer game Fortnite and virtual world the Sandbox can be portrayed as metaverse stages where clients can trade computerized products or go to online occasions like shows, among other experiences.

As organizations in tech and different enterprises hope to enter this new space of tech, Cheney said Seek is a resource for organizations hoping to take advantage of the developing business sector for organizations hoping to grow its span through increased reality or venture into the tech domain of the metaverse.

“We can help any brand or company onboard into the metaverse … in a way that starts to interact with their customers in a in a much more positive and meaningful way than was ever possible before.”

‘Seek and you will find’

Cheney said he didn’t get into the matter of expanded reality and the metaverse on purpose.

While situated in the organization’s new office in Lehi, he says Seek initially began as Treasure Canyon, an organization that put on expeditions where clients would pay to partake in the pursuit. Cheney focuses to a money box on a shelf in his office, making sense of that it was once loaded up with a $10,000 prize and hauling it up a mountain to stow away is no little task.

Treasure Canyon moved in 2016 with the arrival of Pokemon GO, as the immensely famous application utilized expanded reality so clients could get their number one Pokemon while out locally. Cheney saw the tech in real life and needed to apply it to Treasure Canyon, which at that point had an application. The change brought another name, too.

“We called the app Seek, like ‘seek and you will find,’ that’s where the name came from,” Cheney said, referring to an expression that can be found in variants of the scriptural books of Matthew and Luke.

Soon the organization added engineers to their staff, and it started pushing toward increased reality. That shift proceeds to the current day, as Seek keeps on advancing toward an accentuation on broadened reality, or XR, which Cheney said can be all the more extensively characterized as the metaverse.

Augmented reality as a buyer tool

As of now, the main part of Seek’s business, Cheney said, is driven by its capacity to take its client’s items and permit a client to imagine the thing in genuine time.

In his Lehi office, Cheney calls up a QR code on his PC. He filters the highly contrasting box with his cell phone, and minutes after the fact a 3D model of a Nespresso espresso machine appears.

“I actually don’t drink coffee, so I don’t really know what this is, but it looks really nice,” Cheney, a Brigham Young University graduate, said with a laugh.

On his telephone screen utilizing its camera, the model can be put and moved around the room, giving a consistent with size examination of what the item would resemble assuming it was in the room.

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