Lovehoney Group makes spring up space in metaverse for sexual investigations

Lovehoney Group creates pop-up space in metaverse for sexual explorations

Global sexual wellbeing organization Lovehoney Group has sent off a sexual health spring up space in the metaverse Decentraland in July this year, offering a protected and confidential space for purchasers to investigate sexual health items and sexuality-related content.

With the expanded consciousness of the metaverse, Lovehoney’s new send off expects to offer simpler openness for crowds that might have avoided innovation through Decentraland, a metaverse that can be placed with any PC without the requirement for additional gear. Moreover, the virtual space offers a confidential climate for individuals to investigate sexual wellbeing items and content around the subject of sexuality.

The space traverses four stories and offers a full, vivid brand and item experience, instructive recordings, studios, a dance floor and a sensual NFT craftsmanship show and closeout, it is open until 31 July 2022 and can be placed by means of any program with any PCs.

On the ground floor, the Lovehoney Group’s shop is where guests can peruse the brand’s blockbusters and even buy them by being sent to the internet based shop. The “Lovehoney Group Lessons” region on the subsequent floor offers a spot to kick back, unwind and watch incorporated, instructive recordings from the brand’s worldwide master board. Up on the third floor, guests will find a craftsmanship display where they can appreciate and offer on a scope of sensual workmanship from well known and new NFT specialists by means of OpenSea. All continues will return to the actual craftsmen. Lastly, the housetop club will play music the entire day and night.

Betty the Bee, Lovehoney Group’s own security symbol, will likewise welcome guests at the front entryway with data on how they can report unseemly way of behaving and block anybody who is causing them to feel awkward. By tapping on the other individual’s symbol, clients can undoubtedly choose the block capability, and by squeezing the ‘E’ key on their consoles, they will be moved to an irregular region of the Lovehoney Group store. All shoppers will likewise be asked their age after entering the experience to guarantee they are north of 18 years old.

Johanna Rief, head of sexual strengthening at Lovehoney Group, said: “Even though we’ve made progress over the last twenty years, when it comes to sexuality and the way we treat the topic in society, there is still a long way to go. In a World where ‘Big Tech’ is silencing sexual wellness brands, with regulations on Instagram and Google becoming more and more tight, it’s exciting for us to launch an experience like this pop-up space.”

“We put a lot of capacities and budget into our R&D efforts. We see ourselves as a (Sex)Tech company and have always been forward-thinking and keeping an eye on technological trends. Therefore, we were curious and the Metaverse store was close and a logical step,” Rief added.

Bryony Cole, Lovehoney Group’s worldwide sextech master, remarks: “The Metaverse allows us to immerse ourselves in digital content rather than feeling like a separate viewer. People naturally look at entertainment as the only possibility for sextech, but there is also a great potential for sex education, sexual happiness and sexual health support in the Metaverse. Plus, the combined anonymity and intimacy of this platform, allows people to engage with this topic further, where they perhaps don’t feel comfortable in real life, allowing more people to educate.”

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