Within the quick hour Amazon jam packs with product releases every Fall, it may be arduous to see the forest for the bushes on why the corporate would possibly must promote each a sleep monitoring alarm clock and, say, a robotic.

However as Amazon figures out the right way to finest provide “ambient intelligence” — merchandise the place computer systems and interfaces pushed by screens fade into the background in favor of proactive data and pure, voice-driven interactions — filling each doable area of interest with its Alexa voice assistant would possibly look like a sound resolution.

This yr, Amazon framed its merchandise round decreasing distractions and limiting display time, however its most attention-grabbing announcement could be the way it’s now subtly positioning itself in opposition to the present trade obsession with combined actuality and the metaverse.

What’s “ambient intelligence?”

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