BLACKPINK’s Lisa Brings Chivas to the Metaverse

For the following section of Chivas Regal and Lisa‘s partnership, the whisky model is venturing into the metaverse for its first-ever digital expertise.

Dubbed ‘Regal Planet,’ the immersive, digital expertise will characteristic the BLACKPINK star and provide attendees the possibility to make the most of customized avatars, go to the ‘Rise Up’ welcome foyer and work together with different friends. Attendees may even be capable to go to the ‘Hustle Area,’ which permits them to study extra about Chivas and its in depth vary of blended whiskies. 3D bottles may even present guests how one can recreate signature cocktail recipes and showcase the right serve.

For these based mostly in China and Malaysia, a digital merchandising machine will permit followers to buy choose Chivas expressions. Elsewhere, the tour by means of the expertise will take friends to the ‘Regal Stage’ which is able to see Lisa discuss her partnership with Chivas and host an unique Q&A session for followers.

Lisa may even present friends how one can make her signature Pink Spice cocktail, with a finale leading to a digital fireworks show and the chance to seize a digital selfie with Lisa herself.

‘Regal Planet’ will start by means of a ticketed occasion November 27 at 9 p.m. CST for individuals based mostly in China, Taiwan, Korea, Singapore and Malaysia. For these based mostly outdoors these areas, the expertise will probably be obtainable to stream from Chivas Regal’s Instagram page and YouTube channel.