Building on metaverse successes. How Gamefam’s Roblox technique delivered a triumphant yr

On the subject of capturing video video games’ present zeitgeist, few do it higher than Gamefam.

That’s to not say the 2019-founded outfit is typical or typical. Removed from it, in truth. For one, the workforce largely focuses on making and publishing video games and experiences delivered inside metaverse gaming platforms. In line with that focus, Gamefam has established a deep understanding of the GenZ demographic’s wants and tastes, informing its work on live-operated unique video games, digital live shows, and experiences that join manufacturers or artists with new audiences inside Roblox.

The ensuing breadth of potential has additionally seen Gamefam construct works for different giants of the reside house, from Fortnite to Minecraft. And but it’s Roblox and its 58.8 million each day energetic customers specifically which have provided Gamefam the chance to determine thundering momentum over the previous 12 months.

Merely put, Gamefam has positioned itself as a frontrunner in an area the place so many key developments and developments are at the moment converging. That features the whole lot from metaverse live shows, reside ops, web3 and video games as experiential venues, to the transfer on video games by musical acts, manufacturers, sports activities, and established media as an entire. The Los Angeles firm is the primary devoted, completely skilled recreation publishing outfit serving Roblox, adopted by Fortnite and Minecraft – letting it stand because the speartip of a brand new motion. And it is a motion Gamefam sees as defining of metaverse platforms’ present evolution.

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