Bulgari has launched its digital house inside the metaverse platform Zepeto, offering guests each on-line and offline experiences. The digital house incorporates a pop-up retailer, Bulgari Sundown in Jeju, and a café primarily based on the Italian luxurious model’s real-life retail retailer on Jeju Island. Customers will have the ability to discover a digital café-themed setting and signature accent items for his or her avatars, the place they will bask in desserts and drinks in addition to the model’s 2022 Resort assortment.
Zepeto claims that this expertise is especially fashionable amongst Gen Z, which account for round 80% of its customers, in keeping with Retail in Asia. With a gap hosted by our World Ambassador and worldwide famous person, Blackpink member Lisa, customers can enter Bulgari Zepeto World and work together with the celeb on-line.
Aside from Bulgari, plenty of style manufacturers have additionally partnered with Zepeto corresponding to Ralph Lauren, Gucci and Levi. Lately in April this yr, Levi’s was exploring alternatives inside the digital economic system to align the model higher with its transformation and digitisation efforts. Current examples of this embody the Levi’s® assortment on metaverse platform Zepeto, the Levi’s® x Bitmoji assortment on Snapchat, and livestream buying pilots on Twitch.
Alternatively, Bulgari has gone huge with its ad campaign in Could this yr, bringing on board American actresses and model ambassadors Zendaya and Anne Hathaway. Titled “Unexpected Wonders”, the two-and-a-half-minute movie-like video options the 2 celebrities donning totally different Bulgari jewelry whereas admiring the jewels which are strewn across the property they’re in.
The place Hathaway performs the piano with the Bulgari jewelry latched onto her fingers, Zendaya prances across the mansion with the model’s necklaces laying on her neck. With a voiceover from Zendaya and Hathaway themselves, the movie, which is ready in Rome, makes a number of references to looking and discovering marvel, and the liberty this course of entails.
The video was captioned: “Accept Rome’s heartwarming invitation and search for joy and wonder in every moment, gleaming beauty in the most surprising places — knowing that staying curious opens us up to an infinity of blissful opportunities.”
The movie is directed by Paolo Sorrentino, an Italian movie director, screenwriter, and author who has produced films corresponding to Il Divo, The Penalties of Love, The Household Good friend, Youth, and The Hand of God, in keeping with IMDb.
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