CAA has employed Silicon Valley media leader Joanna Popper to act as its Chief Metaverse Officer. Popper will be liable for laying out and executing the go-to-showcase system and center business needs for CAA and its clients inside the Metaverse.

Popper will lead a devoted group of Metaverse-centered chiefs, and will work intimately with Alexandra Shannon, CAA’s Head of Strategic Development, and CAA Executive Adam Friedman, who directs the endeavors of a cross-departmental group of specialists working across the NFT landscape.

“CAA has always been at the forefront of charting new and emerging business opportunities for our clients. At this pivotal time in our industry, the metaverse will be impactful to shifts in content creation, distribution, and community engagement that drive significant opportunity for our clients,” said Jim Burtson, President, CAA, in an explanation. “We are thrilled to welcome Joanna to CAA, as her knowledge, insights, relationships, and business building skills will be critical to driving significant impact across the industry.”

“I am so excited to work closely with CAA’s leadership and our visionary clients to create and build for the future,” expressed Popper in a proclamation. “It feels like a homecoming, bringing my technology and storytelling experience back to Hollywood. I couldn’t be in a better place than CAA to help guide the future of entertainment, helping build on CAA’s growing leadership in an area as important and impactful as the Metaverse.”

Popper comes to CAA from HP, where she drove its XR drives for Go-To-Market, administering the send off of grant winning innovation, like the HP Reverb G2 VR headset (victor of Red Dot Design Award, CES Innovation Award, IF Design Award) and HP Reverb G2 Omnicept Edition (champ of VR Hardware of the Year, Entertainment Technology Lumiere Award, Red Dot Best of the Best, CES Innovation Award, IF Design Award). She worked intimately with driving studios and XR content makers, including DreamWorks, NBCUniversal, Sony, Disney, Paramount, Valve, Microsoft, Dreamscape Immersive, Zero Latency, Sandbox VR, VRstudios, Dave and Buster’s, Baobab Studios, Within, AtlasV, Marshmallow Laser Feast, Double Eye Studios, Spheres, YesUniverse, Vertigo Games, and Positron.

“The Metaverse is creating new opportunities across all areas of the entertainment ecosystem. The experimentation and growth we see every day in consumer-facing entertainment provides the potential for our clients to connect with their communities in a profound way – be it through virtual concerts, fashion shows, and events, or customized avatars,” expressed Shannon in an explanation. “This is a critical growth area for CAA, in which we have deeply invested throughout the past 18 months to identify best-in-class opportunities for talent, brands, and businesses. Joanna’s experience, expertise and leadership will help us build robust businesses that generate meaningful value for our clients, and we are thrilled to welcome her to the team.”

CAA addresses numerous NFT specialists, characters, and authorities, including 0xb1, Jenkins the Valet, Julie Pacino, Micah Johnson, Bryan Brinkman, Mack Flavelle, Nyla Hayes, Danny Casale, Refik Anadol, Lady PheOnix, and Cool Cats, and prompts its conventional clients on their image and business-building endeavors in web3. CAA was the main office to possess land in the metaverse, with its virtual CAA Sports Campus in The Sandbox.

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