Casetify makes metaverse leap with unique cellphone instances

Casetify has entered the metaverse scene by collaborating with metaverse platform ZEPETO to showcase successful art work created by the latter’s customers. The partnership started in August when Casetify hosted a case design contest for ZEPETO customers and a complete of 15,500 entries have been submitted to the competition. Three have been finally chosen as a part of the ultimate accent drop.

The designs of the three last winners can be obtainable to buy on Casetify’s web site, with the designers receiving rewards such Casetify merchandise in addition to cash to buy objects at ZEPETO. Along with the three user-generated instances, the CASETiFY x ZEPETO assortment will function three different instances impressed by ZEPETO and designed by Casetify. Apart from on-line, the gathering is just obtainable at chosen retail shops Hong Kong, Japan, South Korea, China, Taiwan, and Thailand. MARKETING-INTERACTIVE has reached out to Casetify for added data on the collaboration.

Whereas this is perhaps Casetify’s first foray into the metaverse, this is not its first brush with Web3. In February, it rolled out a new platform using NFT verification technology to create customized cellphone instances. This enables customers to confirm NFTs from their Ethereum pockets to show authentication and print them onto the model’s cellphone instances.

In the meantime, Casetify can also be identified for its collaborations together with One Piece, Sailormoon, Harry Potter, BLACKPINK, alice + olivia, Toy Story, and Kakao Associates, amongst others. It has additionally grown its retail operations by expanding into South Korea earlier this yr whereas bringing on board Kelx Hui as model director of promoting and product innovation in 2021.

The metaverse is actually gaining steam amongst manufacturers, with entrepreneurs planning to take full benefit of it. Regardless of bullish intentions to take a position closely, Sitecore’s 2022 Perceptions of the Metaverse report discovered that shopper training is required and 78% of entrepreneurs plan to work tougher to coach customers on the advantages of the metaverse.

Sitecore surveyed almost 700 world entrepreneurs (together with over 300 based mostly within the UK) and a couple of,001 customers about their notion of the metaverse and the way it will change interactions between manufacturers and customers.

Half of the entrepreneurs surveyed plan to allocate greater than 10% of their funds to the metaverse all through 2023. Additionally, 91% of entrepreneurs can be investing a portion of their whole funds into plans for the metaverse over the following 5 years. On the similar time, 81% are creating a brand new position of their crew for a metaverse coordinator and the identical quantity consider there’ll widespread metaverse adoption within the subsequent 5 years.

Digital Advertising and marketing Asia is again for its tenth yr! 10 years of unique insights, expertise sharing and nice success tales. Be a part of us for 3 days of hyper-focused presentation matters throughout six tracks on 15 – 17 November and join with 1000+ of the world’s brightest minds within the advertising world to study and upscale from 85+ audio system from the most well liked regional and world manufacturers. Click here to register now!

Associated articles:
Casetify asks consumers for ideas to repurpose old phone cases
Casetify uses NFT verification to create custom phone cases
Casetify expands retail footprint into South Korea
Casetify bolsters team with hiring of Kelx Hui as brand director
Casetify steals CE race spotlight in marketing stunt