CBS’ ‘Phantoms’ Launches Metaverse Experience in Decentraland

“Ghosts” is entering the metaverse. The hit CBS parody has sent off a vivid involvement with the Web3 gaming stage Decentraland, permitting fans to encounter the show and its spooky chateau in a new, exceptional way. The “Ghosts” experience will be available at the webpage ghostsmetaverse.com through September.

The “Ghosts” metaverse experience was created with Web3 advertising office CreativeDepartmint. In the experience, fans take on a symbol from the show, and enter Woodstone Mansion to tackle puzzles, experience different undertakings and land collectible NFTs. The metaverse actuation is important for CBS’ “Summer of ‘Ghosts’” advertising effort driving into the show’s second season.

In re-making Woodstone Mansion, CreativeDepartmint reflected the series’ sets, and elements the show’s characters, voiced by the series stars.

“We are continually looking for innovative ways to further develop new audiences for CBS programming, and our hit series ‘Ghosts,’ with its significant following, wide-ranging otherworldly characters and expansive setting, seemed like a natural fit for the metaverse,” said Mike Benson, president and head promoting official at CBS. “This super engaging and elaborate Web3 ‘Ghosts’ game in Decentraland brings the series to life in an exciting way that’s never been done, enabling visitors to each have their own very unique experience while exploring the world of the show.”

The carbon-impartial Polygon organization will convey the “Ghosts” game and NFTs. As per CBS, “1,100 tokens are available for each character with varying degrees of rarity, giving fans the opportunity to own a piece of the comedy’s history on a blockchain network that champions unrivaled user experience and rapid speeds.”

Jonathan Block-Verk, organizer behind CreativeDepartmint, noticed that this is the very first Decentraland game worked by a U.S. network.

“Since we opened our doors, CreativeDepartmint has been bringing major media brands into innovative spaces like Web3 to surprise and delight existing fans and attract new audiences to their IP with authenticity and style,” he said.

CreativeDepartmint worked with the Web3 stage Moonwalk to convey the collectible NFTs, and teamed up with metaverse studio TerraZero to make the Decentraland experience.

“Entertainment has been driving metaverse adoption globally, and Decentraland is excited to have an institution like CBS enter the metaverse and bring a new type of immersion from the TV world,” said Adam de Cata, head of organizations at Decentraland Foundation. Added Ryan Wyatt, CEO at Polygon Studios: “This is one of our most captivating projects to date and a clear indicator that Web2 audiences are becoming Web3 communities in the metaverse.”

“Ghosts,” from CBS Studios, Lionsgate TV and BBC Studios Los Angeles Productions, returns for its second season on Sept. 29 at 8:30 p.m. ET on CBS. Here is a first gander at the “Ghosts” metaverse/Web3 game:

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