We’re nonetheless in early days.  However what does the metaverse seem like? We try to explain among the key gamers and what their piece of a mixed metaverse will likely be like. It’s very a lot “a work in fast progress” however it’s going to give us some thought of the place we’re and the place we would go from right here.

We needed to seek out methods during which we may categorize the completely different contenders within the metaverse We thought that there have been three major methods we may categorize them”

Their major function or philosophy – are they primarily leisure, enterprise, commerce, training or social?  There will likely be hybrids and it’s doubtless that there will even be specialty metaverses.  In some methods, you would possibly divide even hybrids into one in every of two philosophies.  Are they aggressive?  That’s the standard gamer mannequin the place somebody wins and somebody loses. Or are they collaborative? There are video games which are collaborative, however this opens to a wider group of those that wish to socialize, share expertise or discover collective challenges.
How the interface works – this breaks down into immersive digital actuality experiences like these proposed by Fb/Meta.  There is one other group that appears at an augmented actuality like Apple is reported to be growing. Thirdly, there’s a minimalist strategy that requires solely a flat display screen and a laptop computer, or a pill and cell phone space.
The enterprise mannequin or how they’re funded – does the consumer pay a direct charge or subscription?  Or is the mannequin based mostly on how a lot you possibly can monetize the expertise of the consumer by way of a market or digital merchandise. There is a 3rd different the place you promote the eye of the digital viewers very like Fb does right this moment.
Who owns or a minimum of who controls them?  Is it an organization?  Are they managed by their clients?  Are they managed by governments? Are they a collaborative or member pushed group?

Every of those elements could have an actual impression on how these a number of metaverses are constructed and the way they’re run. There are not any neat dividing traces. Regardless of how we take a look at it, there are going to be traits of every of the weather we outlined above.

However let’s take a look at the potential “superpowers” of the metaverse. Though everyone seems to be listening to Fb/Meta, there are another massive company contenders we can not ignore:

Meta/Fb – an promoting firm.
Apple – greater than a {hardware} firm.  Apple’s is an built-in ecosystem
Microsoft is a software program, companies and content material/gaming  and to some extent a {hardware} firm.


It won’t have gotten the identical consideration as Fb, however Microsoft launched its digital world with its “Mesh for Teams.” If Fb is speaking a couple of new model of social media, Microsoft’s message is a “new version of the internet” the place you possibly can:

Work together with it
Work in it, be in an workplace or stroll a manufacturing unit flooring
Collaborate with co-workers

Though Mesh options the identical cartoonish avatars as Fb/Meta, they’ve sights on one thing way more sensible.  Microsoft has been honing that coaching the US army with what one assumes are very sensible battle video games.  As CEO, Nadella stated “The closer we can reflect our physical selves in the digital realm, the more of these barriers we can break down.”

Microsoft has their very own VR headset which is on the highest finish of the pricing continuum.  Their Hololens AR Headset was first developed for coaching the US armed forces which is a large “workspace market” and an infinite potential buyer for Microsoft. Just lately, Microsoft has additionally been speaking about an “industrial metaverse” utilizing the idea to make “digital twins” of total factories and industrial vegetation.

Their industrial headset was introduced in 2019 at a value of $3,500 – a good distance from Fb’s Oculus set which prices between $300 and $600.

Whereas the distinction between Microsoft and Meta/Fb could appear outrageous, we stay in a world the place folks will spend 1 to 2 thousand {dollars} on a cellphone.  Additionally, if their preliminary focus is on the federal government and company functions, the worth turns into much less of a difficulty.

Additionally, it’s very doubtless that the worth will even come down when Microsoft goes after a wider market.

Microsoft will inevitably prolong itself from the company to the buyer world if solely due to their big gaming presence. The buy of Minecraft permits Microsoft the power to prepare numerous youngsters on how you can create content material in a comparatively open metaverse.

Additionally, like Meta/Fb, Microsoft has also been investing in artificial intelligence technology — especially natural language processing — which will likely be essential for no-code/low-code inventive instruments and digital beings.

However Microsoft just isn’t solely within the company collaborative house.  As we’ve got famous, they an enormous presence within the gaming metaverse.

Whereas Fb is spending10 billion a 12 months and from latest discussions, making an attempt to chop that again, Microsoft bought an enormous gaming firm/platform – Activision for $69 billion.  That’s roughly seven instances the ten billion that Meta is speaking about spending yearly.

The buy made Microsoft the third largest video games maker on this planet. Clearly gaming is core to Microsoft’s imaginative and prescient of the metaverse.  Greater than that, Microsoft additionally owns Mojang, creator of Minecraft which is likely one of the most profitable gaming platforms on this planet, albeit a largely collaborative one.

For this reason CEO Nadella has stated gaming “will play a key role in the development of metaverse platforms.” Gaming, no matter its function within the metaverse is a $180 billion world market. With the Xbox gaming platform, Activision’s video games and expertise will are core to the aggressive battle with Sony’s PlayStation in addition to gaming choices from Meta’s VR platform, Oculus.

Microsoft can’t be ignored. Meta/Fb could announce its management, however Microsoft is not going to roll over and let others “own” the metaverse.


Not surprisingly, Apple, the corporate that gave us the slogan “think different” is taking “a different approach”

Apple was the primary three trillion-dollar firm. It got here again from close to chapter this acquired there by being not only a {hardware} firm, however their CEO Prepare dinner talks about areas which are on the “intersection of hardware, software and services”.  The MacWorld article the place this quote comes from notes “you buy the hardware, which subsidizes the software development, and then pay a subscription fee for the service on top” e.g. iPhone, iTunes participant and iTunes music or Apple Watch, watch OS and Apple Health+

Apple just isn’t going to let its dominance slip by way of its fingers and not using a combat. It’s recognized for its tight administration of its “ecosystem”.

When Epic Video games – who make the extremely widespread sport Fortnite, tried to insist that it’s video games may attain exterior the Apple market and permit in app purchases which reduce Apple out of its tackle each sale, it shut Epic out of its market.  Epic sued, and Apple countered calling Epic’s swimsuit “a fundamental assault on Apple’s secure and integrated ecosystem.”

Regardless of the fireworks of that lawsuit, Apple is as calm and laid again in its strategy as ever.  Apple likes to maintain its bulletins secret after which blast them to the world. When requested about its strategy to the metaverse, Prepare dinner’s reply was, in fact, tactful. He has, nevertheless, identified that there’s a whole lot of curiosity on this house, and that the corporate is “investing accordingly.”

However, Prepare dinner has given some hints.  He has been mildly disparaging of the digital actuality strategy of Microsoft and Fb.  Buit the largest trace got here when he talked about that Apple has “over 14,000 ARKit apps in the App Store.”  ARKit is Apple’s augmented actuality framework. (MacWorld)  Business observers word that Apple have to be engaged on greater than their telephones and tablets.  These will not be the last word strategy to implement Augmented Actuality.

Apple is rumoured to be popping out with what they’re calling a “mixed reality headset” specializing in “short stints of communication, content viewing and gaming”.  The rumours are that what they give you will likely be high of the road with 4k cameras and likewise high value (3,000 in a single article but in addition hints of a less expensive price ticket).

Apple is contemplating delaying the launch of the AR/VR headset till late 2022 or 2023, and the corporate’s provide chain companions have been advised that it’s unlikely to be launched till 2023. Apple is, nevertheless, pushing distributors to have items obtainable by the top of 2022  MacRumors

That is undoubtedly what’s on the coronary heart of their combat with Epic Video games.  Apple’s mannequin is to dominate an ecosystem.

Their “different strategy” of ignoring digital actuality and specializing in Augmented Actuality is daring, however it’s not the primary time in its historical past that the corporate has lived by the motto “Think Different”.

However augmented actuality might not be any much less spectacular than digital actuality.  And it’s had its share of science fiction intercourse enchantment – with motion pictures like Minority Report, reveals like Star Trek and others.


Does the mother or father firm of Google even have a method for the metaverse?  A extra acceptable query could be – can they keep out?

Or is the query not whether or not, however how they may bridge from their present “search and knowledge” function to have a relevance within the metaverse.  Can they “map the metaverse” or the disparate fiefdoms of the metaverse?

The subsequent stage of problem is that Google, like Fb and others are pushed by promoting income.  How will they make this related within the metaverse or shift their multi-billion greenback income fashions with out crashing their current earnings sources?

Google has made some exploratory strikes.  Their Google Glass trials collapsed. However then they purchased a Canadian firm known as North, who had developed augmented actuality glasses.  Then they took that firm off the market.  What, if something are they planning?

One factor about Google that we will be sure of.  They have tons of money and an unimaginable funding in AI. They will not be at all times first to market however they’re a tenacious competitor.

First settlers and pioneers


Though the massive tech corporations will all have an infinite impression, we have to be cognizant of the truth that there are already corporations and organizations that have already got staked their declare to the metaverse.

Second Life (secondlife.com)

Second Life is absolutely the pioneer of digital worlds.  They’ve been working a digital actuality world since 2003.  They have been an absolute media sensation once they launched and quickly reached a stage of one million customers – an accomplishment made much more spectacular by the truth that they charged a subscription or membership really feel.

It’s open to everybody.  All that’s required is a pc and an affordable web connection.

Second Life just isn’t a sport, though it began as one.  In truth, the creation of the world – the terraforming of the panorama was completed with gaming strategies together with “shoot ‘em up” weapons and digital grenades.

Second Life quickly moved past the thought of gaming to the thought of making a second world with no targets or aims.  Folks outlined their avatars and have been free to discover, meet others, create digital content material and commerce items and companies with the digital forex – the Linden greenback.  Linden predated any of the crypto currencies widespread right this moment and was (and is) exchangeable with actual world currencies.

Past the essential terraforming and infrastructure the preliminary members of Second Life actually constructed the world themselves.  The first members needed to even construct their very own chairs for his or her avatars to take a seat in for courses on the digital occasions and college courses that established themselves in Second Life.

Within the early days, it attracted huge title universities and companies. Microsoft had a presence within the early days.  It was assumed, fairly rightly, that the preliminary pioneers would symbolize a tech savvy group which may make an excellent workforce within the rising tech giants.  Recruiting places of work have been arrange for these functions.

Lots of the traits that we take as a right in digital worlds have been first pioneered in Second Life – avatars, strolling, flying, teleporting, live shows, constructing and promoting actual property and extra.

Second Life grew quickly to over one million customers in its first 12 months.  However regardless of its early success, Second Life has by no means grown past that preliminary million customers.  It has had ups and downs.  Its founder left at one level to pursue different concepts, though he has lately returned, vowing to reenergize and Second Life within the face of renewed curiosity within the metaverse.

Though it has not grown appreciably, Second Life remains to be and energetic and viable alternate actuality. Members can be a part of totally free however are inspired to subscribe for a nominal month-to-month charge which generates the funds essential to take care of the infrastructure and to evolve the platform.

As famous earlier, Second Life founder Philip Rosedale is returning to the corporate to assist construct the ‘metaverse’, however one with out the necessity for sporting a VR headset.  Whether or not he can ignite the spark that drove its early development stays to be seen, however it has endured for nearly twenty years and has a really loyal following and an enchantment to those that won’t need the company expertise or the gaming elements so prevalent in others or those that merely is not going to put on a VR headset.

Decentraland (Decentraland.org)

Decentraland is what its title suggests – a decentralized digital actuality platform.  Like Second Life, on the Decentraland platform, customers can create, expertise, and monetize their content material and functions.

It claims to be the primary digital world owned by its customers. Like Second Life, it isn’t a sport, though the members can play video games, attend courses or just hang around with pals.

Once more, like Second Life, it’s accessible by way of a desktop app.

3D digital house inside Decentraland is known as LAND and it incorporates blockchain as its basis.  LAND is a non-fungible digital asset maintained in an Ethereum sensible contract.  Decentraland has its personal forex known as MANA however it too relies on the Ethereum blockchain.

Some parcels of LAND are additional organized into themed communities, or Districts. By organizing parcels into Districts, the neighborhood can create shared areas with widespread pursuits and makes use of.

You should buy, promote and switch land although {the marketplace} utilizing Ethereum as forex.  You may construct on that land or promote your constructing to different landowners utilizing the built-in instruments.  Once more echoing again to Second Life, there may be an SDK for extra subtle scenes in order that customers or inhabitants may help construct the digital world.

LAND mirrors the IRL (or In Actual Life) world. LAND is stored scarce by limiting the quantity of accessible land in proportion to the quantity of forex.  That is a lot the identical method that crypto currencies are restricted to protect their worth. Property exists as non-fungible tokens.

This idea for Decentraland and different digital worlds that use non-fungible tokens (NFTs) have began a small mini business of land purchasers and speculators.  Whether or not this interprets into one thing actual or not, it’s going to undoubtedly have many teams copying this mannequin to construct digital worlds which are a “wild west” stuffed with speculators, explorers, pioneers and inevitably – grifters.

There are another specialy gamers and approaches to the metaverse that must also be thought-about.

Virbella (Virbela.com)

Virbella’s mission is to “make remote work a reality.”  Virbella claims that its founders have found the important thing to high-performing distant groups: social and emotional connection. Digital worlds create the deeply social areas folks miss when working from residence, studying on-line, or attending digital occasions.”

It’s a “flatscreen world” in that it doesn’t require a digital actuality headset.  Though it’s a distinct segment participant, it’s gaining an actual following with companies exploring the subsequent stage in digital work.

Is it simpler to work and collaborate with an avatar in a devoted workspace? Is that this extra acceptable than the on-camera world of Zoom and Microsoft Groups?  Are you able to construct a company tradition with avatars? Can a very area of interest participant be a viable contender within the coming metaverse. Organizations like Virbella would be the bellwethers to observe because the metaverse grows.


One other area of interest space would possibly greatest be described as growing social teams or “tribes.”  Spiritual teams, political and social teams and even motion like LGBT2S+ and others wish to discover their residence within the metaverse.

The widespread San Francisco-based VR Chat is an instance that reveals the potential of the metaverse to construct communities, albeit largely socially progressive teams at this level.

IMVU (imvu.com)

IMVU is one other instance of a distinct segment participant that’s rising quickly.  It’s an avatar based mostly social platform, rated a top10 favorite social app amongst gen-Z and millennials in 2020. At the moment it had 7 million month-to-month energetic customers (MAU) and 14 billion credit per thirty days altering arms.

IMVU platform at present has over 200,000 energetic creators and over 1,000,000 every day energetic customers, and it’s obtainable as a desktop expertise or by way of an iOS or Android app. 

Company Gamers

Given the large give attention to commerce as a way of supporting lots of the new metaverse worlds, it’s inevitable that companies, notably retailers are watching the developments intently.  Will they try to outline their very own world or attempt to combine themselves into different metaverse choices.

One firm to observe on this space is Walmart.  Walmart was the undisputed ruler of widespread retail. It unquestionably missed the ascendance of Amazon as a retail menace and is unlikely to make that mistake a second time.


Walmart enterprise into the metaverse could contain plans to create its personal cryptocurrency and assortment of NFTs. The big-box retailer filed a number of new that point out its intent to make and promote digital items.

We solely have early indicators at this level, however Walmart has reportedly filed emblems for the names “Verse to Home,” “Verse to Curb,” and “Verse to Store,” a touch that Walmart could also be making ready a digital buying expertise.

And whereas Walmart ought to be on any metaverse watchlist, we shouldn’t take our eyes off Amazon both.


Estonia was one of many pioneers of digital authorities. Within the 12 months 2000, it declared “internet access a human right.”  Wired journal known as it “the most advanced digital society in the world.”

Since that point governments around the globe have moved ahead to supply digital companies. They have been prompted by prices and citizen calls for.  The pandemic has additional accelerated their efforts.

Even China, sluggish to get began within the metaverse is realizing that the financial actuality of the metaverse can’t be ignored.  Meta’s Oculus headset is banned in China.  Regardless of that greater than 1,000 corporations together with Alibaba and Tencent Holdings have utilized for 10,000 metaverse associated trademark and greater than US$1.6 billion has been invested in metaverse associated start-ups and ventures.

However who would be the actual early chief?  In the identical method that Estonia led on digital authorities, there are, and will likely be extra examples of governments that attempt to take their companies and processes absolutely into the metaverse. One instance of that is Seoul, Korea.

Seoul Korea

The South Korean capital has invested about 3 billion {dollars} into the venture, as a part of town’s Imaginative and prescient 2030. It goals to make Seoul “a city of coexistence, a global leader, a safe city, and a future emotional city,” the mayor stated.

The metropolis introduced that in 2023 Seoul will open the “Metaverse 120 Centre” (tentatively named), a digital public service centre. The avatar public officers within the metaverse will present handy consultations and civil service, which was obtainable solely by way of the civil service centre at Seoul Metropolis Corridor.

As well as, Seoul’s main vacationer points of interest will likely be launched by way of the “Virtual Tourist Zone”.

From 2023, Seoul’s main festivals, such because the Seoul Lantern Festival, will even be held within the metaverse in order that it may be loved by all folks around the globe

Seoul will even develop companies for the socially weak together with security and comfort content material for folks with disabilities utilizing prolonged actuality (XR).

If this venture turns into a actuality, Seoul residents will quickly have the ability to placed on their VR headsets to fulfill metropolis officers for digital consultations. They will even have the ability to attend mass occasions.

Foundations and infrastructure – the enablers of the metaverse 

Most of our focus goes to who’s constructing the brand new tribes, cities, international locations, continents and even worlds of the metaverse.  We’ve recognized just a few of the main gamers – many, many extra will enter this house within the coming months and years.

However there’s a a lot smaller group of corporations with out whom, none of those metaverse contenders may exist with out. These are the “gaming engines” and digital actuality platforms that may present the underlying infrastructure of the metaverse.  And whereas others could emerge there are actually solely two giants at this cut-off date.

Unity, the biggest platform, began life in Denmark as a failed online game. The builders realized that they’d created a set of instruments to allow sport improvement.  They set out with a brand new mission – to democratize sport improvement and allow it cross platform. That become Unity which now powers the most well-liked video games from Pokemon Go to Name of Responsibility.  Unity has the bulk share of the sport market and went public in 2020.

Unity’s main competitor is Epic Video games’ Unreal Engine.  Though there are a number of different gamers, these two corporations are the inspiration of a lot of gaming and far of the rising metaverse.

Who dominates this space and what diploma of requirements exist would be the reply as to whether the completely different incarnations of the metaverse are standalone and insulated, or if there will be some interplay between the assorted worlds.  That may rely largely on which infrastructure gamers dominate and finally if outline requirements for interplay.

Provided that the one certainty for the metaverse is that there will likely be an explosion of recent worlds developed over the approaching decade, the chance to supply the constructing blocks of the metaverse may finally be the largest financial alternative and create one, two or extra world main corporations that may rival or exceed Google, Amazon and different tech giants.


That is the present day “map” of the world of the Metaverses and we’ve got distinctly used the plural.

As there have been within the early days of the web, there will likely be those that will declare that this all hype.  And certainly there will likely be intervals of hype and intervals of disillusionment like all transformative expertise.

Whether or not they’re akin to tribes, companies, cities, international locations, continents and even worlds, the financial alternative will push many to enter the competitors. Whether or not they’re a sequence of insulated worlds or whether or not they combine or if they provide the power to journey between them has but to be determined. The expertise that may carry them past what we will think about remains to be being labored on.

However the metaverse(s) in no matter kind they take are inevitable.  Certainly, they don’t seem to be one thing that’s but to come back.  They are already right here. They symbolize not one digital world or universe, however much like the imaginative and prescient of Snow Crash, they’re like a wide range of international locations. Some are superpowers, some are smaller.

With the speedy developments that may undoubtedly happen, there will likely be many extra new developments that may happen.  We’d like to hold updating this map of the metaverse and including new contenders, examples and studying. Tell us your thought, options and enter at jlove@itwc.ca


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