Digiday+ Research: Agencies executives see more long haul esteem in the metaverse than blockchain

Even as the publicity around blockchain and the NFT commercial center ascensions to a fevered pitch, some in the media and showcasing space aren’t exactly as amazed – organization executives specifically. Rather, offices show up more attracted to the allure of one more advertised field of the not so distant future: the metaverse.

Of the 94 organization respondents studied by Digiday in February, the number that highlighted the metaverse as the most groundbreaking innovation on their business throughout the following five years was multiple times higher than those that expect the blockchain to be the main arising innovation for the close term future.