Disney marks 100 years with new music-themed retailer – within the metaverse
Disney is offering a digital method to uncover, take heed to, find out about and buy soundtracks and songs from Disney’s catalog.
Timed to coincide with the a hundredth anniversary of the founding of Disney, the Disney Music Emporium immersive virtual shopping experience is now open, working on expertise from experiential e-commerce platform Obsess. The digital expertise supplies a number of Disney movie and TV soundtracks on CD and vinyl codecs.
The digital retailer additionally provides wealthy content material, together with a timeline with musical highlights from 100 years of Disney historical past. Buyers can click on to find out about and take heed to music from Disney’s 1928 debut of Mickey and Minnie Mouse, “Steamboat Willie,” the primary cartoon launched with synchronized sound; in addition to 1937’s “Snow White and the Seven Dwarfs” and 1940’s “Fantasia,” with a rating carried out by The Philadelphia Orchestra.
The century-long digital timeline additionally highlights music from films and sequence resembling “Dumbo,” “Bambi,” “Cinderella,” “Mary Poppins,” “The Little Mermaid,” “Aladdin,” “The Lion King,” “Frozen,” “The Mandalorian,” and “Encanto.”
Disney Music Emporium digital expertise consumers can even immediately hook up with the “Disney Hits” podcast, in addition to curated Walt Disney Information playlists that includes songs from your complete Disney movie and TV catalog on the streaming service of their selection by the digital retailer.
Disney is considerably growing its metaverse with this new digital retailer. In a spring 2022 U.S. consumer survey from market analysis platform Suzy, among the many 58% of respondents who had seen not less than one model within the metaverse, Disney tied with Coca-Cola because the fifth-most-viewed model (Meta/Fb positioned first).
“We are excited to collaborate with Obsess to launch an exciting new shopping experience for our Disney Music Emporium store. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our guests,” stated Ken Bunt, president of Disney Music Group.
“We’re so excited to bring the wonder of Disney music to fans in a new way and for Disney Music Group to use the Obsess platform to create this immersive Web3 experience,” stated Neha Singh, Founder and CEO of Obsess. “As Disney prepares to celebrate its 100th anniversary, this Disney Music Emporium virtual environment honors the company’s musical history while providing visitors with a thoroughly modern brand and sensory experience.”
Charlotte Tilbury introduces social buying with Obsess
Vertical magnificence retailer Charlotte Tilbury additionally operates a metaverse buying web site in partnership with Obsess. Charlotte Tilbury initially launched the digitalized model of a brick-and-mortar retailer, leveraging Obsess expertise, on its e-commerce web site in November 2020. Charlotte Tilbury digital retailer is an immersive, three-dimensional buying atmosphere the place prospects can discover, store, obtain customized recommendation and product suggestions, be part of reside occasions with Tilbury and particular friends, and watch make-up and skincare tutorials.
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