Doja Cat makes history as Meta Horizon’s inaugural music avatar in the Metaverse

Doja Cat makes history as the first music artist avatar in Meta Horizon Worlds. Discover how she’s shaking things up in the metaverse.

Doja Cat is making groundbreaking moves in the metaverse. The Grammy-winning artist has transformed into the first music artist avatar in Meta Horizon Worlds.

Meta’s recent announcement introduces a series of “fantastical avatars,” bringing Doja Cat’s bold, genre-defying presence into the virtual realm. Fans can now engage with her in a whole new way, whether witnessing her immersive concert in VR or embodying her avatar in Horizon’s social spaces.

The avatar release coincides with the virtual rendition of “The Scarlet Tour.” Originally a sold-out arena tour, the concert has transitioned into a VR experience, streaming in vivid 3D 180° video within Horizon’s Music Valley. Until May 5, fans can immerse themselves in the performance with a front-row view, all from their VR headset.

The concert is available for free to all Meta Horizon Worlds users, offering an intimate look at Doja’s distinct visual universe, from surreal stage setups to energetic choreography and captivating outfits.

In conjunction with the concert, Meta has unveiled an official Doja Cat avatar for purchase in Horizon’s virtual store. The avatar is a stylized, interactive representation of Doja, capturing her unique aesthetic.

The drop includes:

• Four exclusive Doja Cat-inspired virtual t-shirts
• A themed dance emote for showcasing in Horizon’s social worlds
• The opportunity for users to embody Doja Cat’s essence and infuse her vibe into everything from virtual gatherings to live VR events

Meta presents this as a fresh avenue for fans to “step into their favorite artists’ world,” bridging celebrity culture with everyday metaverse life.

Doja Cat’s avatar and VR concert are not just a one-time spectacle but part of Meta’s broader vision to unite music and immersive technology in significant, creative ways. With Horizon Worlds steadily expanding its entertainment infrastructure, artist avatars mark a natural progression towards enlivening, relevant, and culturally connected spaces.

This isn’t Meta’s debut in the music-metaverse scene; past collaborations have featured artists like Billie Eilish and The Chainsmokers. However, Doja Cat’s avatar sets a new benchmark for musicians to engage in virtual realms.

Considering Doja’s distinct visual and persona, she was the ideal candidate to pioneer the music avatar trend in the metaverse.

While this launch is a highlight, it arrives amidst a complex period for Meta’s VR division, with recent layoffs impacting its Reality Labs team, including aspects of the music-centric VR fitness app, Supernatural.

However, Meta’s enduring focus on virtual reality and immersive entertainment persists. By emphasizing music and creators like Doja Cat, they signal a dedication to crafting experiences beyond gaming or productivity.

This development hints at future prospects for artists, where the boundaries between digital merch, performances, and fan interactions are increasingly fluid and accessible.

If you own a Meta Quest headset, you can dive into Horizon Worlds today and explore firsthand. And for those without, anticipate a surge in artist-led virtual worlds in the near future.