Dr. Giovanna Graziosi Casimiro Takes on Big Goals with Bold Choices as Head of Metaverse Fashion Week
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This article is from a special edition of Entrepreneur Middle East created for the 2024 edition of the Women’s Empowerment Convention (WE Convention), staged by the WE Council. Check out the full publication here.
“A producer’s life isn’t glamorous,” declares Dr. Giovanna Graziosi Casimiro, a Web3 strategist with a Ph.D in extended reality (XR) technologies, who is also the Head of Metaverse Fashion Week, a role she started while working at 3D virtual world browser-based platform Decentraland. “For me, a typical day is hands-on, dealing with client and brand crises, and finding unexpected solutions for last-minute challenges.”
And given her specialization in XR solutions, virtual worlds, and physical computing, Dr. Graziosi Casimiro is uniquely positioned to lead the Metaverse Fashion Week, which annually takes place across multiple metaverses, housing virtual storefronts of numerous global brands. Dr. Graziosi Casimiro’s involvement with Web3 traces back to 2017 when she began exploring the crypto anarchy movement and open-source culture, and it was in 2021 that she formally entered the Web3 realm as Head of Events at Decentraland, subsequently assuming the role of Head of Metaverse Fashion Week.
Since 2022, she has also been a faculty member at the Paris-based higher educational institution Institut Français de la Mode, where she teaches courses on innovation and immersive technologies.
Related: Big Goals, Bold Choices: H.H. Sayyida Basma Al Said, Founder, Whispers Of Serenity
Dr. Graziosi Casimiro therefore seems the right person to ask how embracing bold choices leads to innovative breakthroughs, and she replies by pointing out that humility is essential in her line of work. “In an innovative space, you must be prepared for a volatile environment, where ideas are constantly revisited,” she says. “Discourses like ‘I’ve been doing this for 20 years’ may not always be effective. It’s not about the length of your experience, but your ability to change, adapt, and collaborate. Moreover, in the Web3 space, new ideas require patience, and not everything should revolve around money. Good ideas flourish before capital, and eventually, they become self-sustainable.”
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