Estée Lauder Participates in Decentraland Metaverse Art Week 2022 With Exclusive POAP

NEW YORK–(BUSINESS WIRE)–Estée Lauder has introduced that it is going to be taking part in Decentraland’s Metaverse Art Week from August twenty fourth – twenty eighth with an unique Proof of Attendance Protocol (POAP) designed by Dr. Alex Field, famend identification designer and one of many first ladies to pioneer the idea of Magnificence Futurism.

Persevering with to innovate on the intersection of magnificence, artwork and know-how, Estée Lauder’s POAP expertise is impressed by the legacy of the model’s visionary founder, Mrs. Estée Lauder and incorporates the model’s iconic cartouche.

The Estée Lauder POAP by Dr. Field might be claimed at considered one of three completely different stations inside Decentraland’s Art Week, together with the Sculpture Backyard, CashLabs Gallery and ArtInternet location. As soon as the POAP is claimed, customers will garner unique entry to imminent Web3 activations from the Estée Lauder model.

“We are excited to bring our signature Estée Lauder experience to art lovers and Web3 enthusiasts at Decentraland’s Art Week,” stated Stéphane de La Faverie, World Model President, Estée Lauder & AERIN Magnificence and Group President, The Estée Lauder Corporations. “Innovation is at the heart of Estée Lauder and the metaverse represents a new frontier of exploration and creativity for the brand. Metaverse Art Week is a destination where Estée Lauder can fuse beauty, heritage, design and innovation in new ways and with new audiences.”

“I am honored to be partnering with Estée Lauder for Metaverse Art Week. I’ve always been incredibly inspired by the brand’s iconic heritage, combined with a distinctly future-forward sense of exploration and achievement,” stated Dr. Alex Field. “The metaverse has limitless possibilities and opens up novel ways to express beauty.”

Metaverse Art Week 2022 will showcase the newest technological improvements in digital artwork and design growth via an intensive digital world honest that brings the modern artwork world into additional alignment with the rising world of Web3. Metaverse Art Week 2022 goals to display the frontier of prolonged actuality and the evolution of the visible web.

Estée Lauder most lately participated with Decentraland because the unique magnificence companion of Metaverse Style Week in March 2022, collaborating with Dr. Field to create an unique non-fungible token (NFT) wearable impressed by the model’s #1 serum, Superior Night time Restore.

About Estée Lauder

Estée Lauder is the flagship model of The Estée Lauder Corporations Inc. Based by Estée Lauder, one of many world’s first feminine entrepreneurs, the model at present continues her legacy of making modern, refined, high-performance skincare and make-up merchandise and iconic fragrances – all infused with a deep understanding of ladies’s wants and wishes. At the moment, Estée Lauder engages with ladies in over 150 nations and territories world wide and at dozens of contact factors – from in-store to digital. And every of those relationships persistently displays Estée’s highly effective and genuine woman-to-woman viewpoint. Observe @esteelauder on Instagram, Facebook, Twitter, TikTok and YouTube.