Estée Lauder will take part in Decentraland’s Metaverse Art Week from Aug. 24 by means of Aug. 28 with an unique Proof of Attendance Protocol (POAP) designed by Dr. Alex Field, famend id designer and one of many first girls to pioneer the idea of Magnificence Futurism.


Persevering with to innovate on the intersection of magnificence, artwork and expertise, Estée Lauder’s POAP expertise is impressed by the legacy of the model’s visionary founder, Estée Lauder and incorporates the model’s iconic cartouche.


“I am honored to be partnering with Estée Lauder for Metaverse Art Week. I’ve always been incredibly inspired by the brand’s iconic heritage, combined with a distinctly future-forward sense of exploration and achievement,” mentioned Dr. Field. “The metaverse has limitless possibilities and opens up novel ways to express beauty.”


The Estée Lauder POAP by Dr. Field will be claimed at one among three totally different stations inside Decentraland’s Art Week, together with the Sculpture Backyard, CashLabs Gallery and ArtWeb location. As soon as the POAP is claimed, customers will garner unique entry to imminent Web3 activations from the Estée Lauder model.


“We are excited to bring our signature Estée Lauder experience to art lovers and Web3 enthusiasts at Decentraland’s Art Week,” mentioned Stéphane de La Faverie, international model president, Estée Lauder & Aerin Magnificence and group president, The Estée Lauder Firms. “Innovation is at the heart of Estée Lauder and the metaverse represents a new frontier of exploration and creativity for the brand. Metaverse Art Week is a destination where Estée Lauder can fuse beauty, heritage, design and innovation in new ways and with new audiences.”

Intensive Digital World Truthful

Metaverse Art Week 2022 will showcase the most recent technological improvements in digital artwork and design improvement by means of an in depth digital world honest that brings the up to date artwork world into additional alignment with the rising world of Web3. Metaverse Art Week 2022 goals to exhibit the frontier of prolonged actuality and the evolution of the visible web.


Estée Lauder most just lately participated with Decentraland because the unique magnificence associate of Metaverse Trend Week in March 2022, collaborating with Dr. Field to create an authentic non-fungible token (NFT) wearable impressed by the model’s No. 1 serum, Advanced Night Repair.


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