Everything you at all times needed to know, however have been afraid t
Final April, the Coca-Cola Firm issued a triumphant press release asserting that it had launched a mushy drink within the metaverse. The 136-year-old beverage maker touted its newest concoction, Coca-Cola Zero Sugar Byte, as “transcend[ing] the digital and physical worlds.” Together with a limited-edition real-world model that was aimed toward avid gamers, the drink was accessible in digital type inside the wildly common on-line sport Fortnite.
Coke’s landmark second had an absurdist tinge: In spite of everything, you may’t style a digital cola or get a caffeine hit from it. However it could have been nearly odder if the corporate hadn’t staked its declare within the metaverse. Over the previous 12 months, many high-profile manufacturers have trumpeted their very own arrivals on this curious netherworld, from Zara (fashion for avatars) to Ferrari (a digital 296 GTB supercar) to Nike (an entire virtual theme park called Nikeland).
But, right here’s the strangest a part of this mad rush: The metaverse doesn’t exist but.
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