Expanding Horizons: Exploring the Convergence of Metaverse Technologies, Tourism, and Lifelong Learning in China’s Digital Landscape

The use of Semantic Network Analysis (SNA) on Weibo data has revealed a wealth of insights into the complex discussions on metaverse tourism in China. Through SNA, we delved deep into the underlying themes of these conversations, unveiling the main topics and perspectives on metaverse tourism and its educational implications. This analysis also shed light on the connections between different concepts and the overall sentiments expressed in these discussions.

At the core of this research is the examination of the social and technological issues related to Metaverse tourism and its educational impact as perceived by the public. The objective is to develop effective policies that address these concerns.

The results of both SNA and sentiment analysis offer a nuanced view on metaverse tourism in China. The SNA highlights the significance of technology and its interactions with cultural, economic, and conceptual aspects. On the other hand, the sentiment analysis showcases the diverse range of emotions and attitudes in public discourse, encompassing both optimism and apprehension.

Overall, the SNA and sentiment analysis outcomes provide a comprehensive understanding of the social and technological factors shaping metaverse tourism in China. These findings can serve as a basis for the creation of policies that address these issues while harnessing the potential of the metaverse to enrich the educational tourism sector.

This study’s results can guide the development of public policies that support the responsible and sustainable integration of the metaverse into educational tourism.