Exploring the Human Experience in the Industrial Metaverse

Despite the media and many investors being focused on artificial intelligence (AI) and generative AI, the industrial metaverse is still advancing and making inroads into companies’ daily operations.

During an event, Industrial metaverse – promises, challenges, and issues, held at this year’s South by Southwest conference, an expert panel composed of Karoliina Salminen, lead for smart manufacturing research and innovation at VTT; Timmy Ghiurau, innovation lead, virtual experiences and XR, at Volvo Cars; and Vesa Koivumaa, head of growth at Wärtsilä Voyage, debated the use of immersive technologies for industrial use cases.

Two years earlier, industry experts discussed the metaverse in general terms. Now, the conversations bring implementation and application concerns into focus.

VTT is exploring opportunities that the industrial metaverse will create. The company is particularly interested in investigating what the transformation of industrial work will look like and how it will change people’s tasks and positions. The human perspective is at the centre of VTT’s work on the industrial metaverse, focusing on human-driven industrial metaverse solutions.

Wärtsilä,  which provides marine and energy solutions, has adopted industrial metaverse solutions in a variety of ways. Extended and virtual reality (XR and VR) find use in workforce training, for instance, and the concept of digital twins is playing an increasingly important role in Wärtsilä’s operations and services. 

Volvo Cars is looking at human-interface issues and what the relationship between humans and technology can be and will become. Ghiurau is investigating human-centric design options and is particularly interested in human interactions within the context of autonomous cars.

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