FIAT Metaverse Store, the world’s first metaverse-powered showroom, a revolution in buyer expertise

FIAT Metaverse Store is the world’s first metaverse-powered interactive showroom, which makes the model a front-runner in providing an immersive and easy model expertise. The know-how launched by FIAT is, the primary of its sort to energy an end-to-end gross sales expertise within the metaverse, revolutionizing the model’s total buyer expertise. The Metaverse Store options FIAT’s Product Genius – an actual individual – who is out there to reply any buyer query in real-time.

“At FIAT we are once again the front-runners in offering our customers an innovative and stress-free brand experience. In pure FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive sector. It is a magical experience: an immersive human-driven journey into the world of FIAT. Simple and user-friendly, pursuing the idea of “tech it easy”, and accessible for everybody, because of its know-how” – acknowledged Olivier Francois, FIAT CEO and International Stellantis CMO. – “In short, it’s our way of making our customer’s experience tailormade thanks to the interaction with a person and even more simple which is in line with our social mission of meeting people’s current need for a simplified life. For the first time, our customers will be able to explore and purchase the New 500 La Prima by Bocelli from the comfort of their homes thanks to a human assisted, instantaneous, realistic, and stress-free process. This one-of-a-kind experience will be extended to the whole New 500 line-up by the end of 2022. By the first semester of 2023, customers will be able to explore a variety of models in the Metaverse Store; in line with this, starting from Italy, our revolutionary customer journey will be available in other markets.”

FIAT Metaverse Store has been developed in collaboration with Touchcast and Microsoft, who designed the expertise for the FIAT Model. Touchcast’s Metaverse-as-a-Service platform is constructed on the Microsoft Cloud, and gives clients with entry to the metaverse with out requiring VR headsets, avatars or specialised {hardware}. The result’s the synthesis of digital and bodily into an immersive expertise in contrast to another.

The FIAT Metaverse Store can immediately transport the client “inside” FIAT (LINK). As soon as inside, the Product Genius welcomes the client, and collectively they’ll discover the automobile in sweeping 360-degree views and study its know-how, handle any questions on electrical mobility, recharging and any contents of the New 500. Moreover, the client can have a look up shut at how the Infotainment and the totally different driving and EV charging modes work. The shopper may customise the mannequin by selecting its physique, coloration, interiors, and another desired characteristic and actually see these altering in real-time. Moreover, FIAT’s fully immersive device permits one to recreate a driving expertise on board the New 500 La Prima by Bocelli on La Pista 500, the monitor on the roof of the Lingotto constructing in Turin.

To fulfill clients’ wants and adapt to their free time, the Product Genius is at all times obtainable, Monday to Friday from 9 AM to eight PM and Saturday from 10 AM to six PM.

With the brand new FIAT Metaverse Store, the Model continues its path in the direction of a lean but revolutionary buyer journey, in a continuation of the simplification technique which started just some weeks in the past with the configuration of its new lineup.

The completely on-line expertise can be complemented by a bodily one, because the buyer can resolve to go to the closest dealership for a check drive.

SOURCE: Stellantis