Africa’s largest cellular community operator MTN Group has introduced it should host the primary digital live performance within the continent’s metaverse, Ubuntuland.

The occasion might be held on 30 November in partnership with expertise search programme The Mic: Africa.

Earlier this yr, MTN Group grew to become the primary African firm to buy land in Ubuntuland with a imaginative and prescient to create devoted environments for creating distinctive immersive experiences for its clients.

“The MTN Group’s presence in the African metaverse will be known as altMTN,” says Bernice Samuels, MTN Group government, group advertising and marketing. “altMTN permits us to additional assist our ambition to steer digital platforms and assist African innovation, and can, over time characteristic dwell occasions, procuring, gaming and studying.

“The metaverse holds a wide array of opportunities to further enhance and showcase African innovation”

“To welcome everyone to altMTN, we will leverage our partnership with The Mic: Africa to host Africa’s first virtual music concert in the metaverse to drive awareness and adoption of this new space.”

MTN might be working a contest for its launch occasion, giving clients an opportunity to win unique tickets to the live performance.

“Many people still see the virtual worlds and environments as confusing and inaccessible, and so we are very proud to bring the altMTN experience to market in a way that can be accessed via mobile, tablet, PC or VR handset” provides Samuels. “We consider that by tapping right into a key ardour on the continent, particularly music, we will actively draw our clients into the atmosphere to not solely expertise it first-hand, but additionally to assist us to enhance altMTN as this growing expertise more and more interconnects and matures, to unlock the total advantages for our clients.

“The metaverse holds a wide array of opportunities to further enhance and showcase African innovation and we are excited to be pioneers of this journey on the continent.”

 

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