Flipkart begins one-week pilot of its metaverse buying expertise

Ecommerce main, Flipkart has began one week pilot of its metaverse buying expertise referred to as Flipverse, the place customers can create their very own avatar and transfer round in a 3D house to buy merchandise.

Launched in partnership with eDAO, Flipverse will likely be obtainable below the FireDrops class on Flipkart’s app. On this pilot, 15 manufacturers starting from sports activities attire, wearable electronics, and vogue to house home equipment and cosmetics will likely be collaborating. These embrace Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya, Butterfly India and so forth.

Part one in every of Flipverse is an Android-only expertise and will likely be reside for every week. “Flipverse will enable a multiverse of brands to create unique product launches, discovery, and inspiring experiences to attract and engage users. At the same time, it will give brands the ability to generate and create their metaverse-ready digital twin in the virtual world. The digital twin (customer’s avatar) can then experience brands’ products, win offers, and claim digital collectibles that unlock unique experiences and offers,” the corporate mentioned in an announcement.

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