Forever 21 Launches the World’s First Metaverse-Tested Fashion Collection, IRL

LOS ANGELES–(BUSINESS WIRE)–At this time, main style retailer Forever 21 is celebrating its one yr “Meta-versary” by launching its first-ever metaverse-inspired style assortment. The F21 Metaverse Collection, ensuing from the model’s success in digital product testing, is now accessible in-stores and on Forever21.com. The gathering options hoodies and t-shirts, designed with components from the model’s digital choices and consists of the real-life model of the fan-favorite Forever Beanie, the #1 promoting merchandise in Forever 21 Store Metropolis on Roblox. As well as, for the primary time ever Forever 21 Shop City will supply a limited-edition tradeable Roblox accent assortment, with one new merchandise accessible every day for simply 6 hours beginning December fifth by means of December ninth.

Winnie Park, Forever 21 CEO, stated, “Our initial goal with Forever 21 Shop City was to expand how we engage with our customers and make our products accessible to all. With the success of the virtual Forever Beanie in our Roblox store, we are thrilled to bring this beloved product and the entire F21 Metaverse Collection to life.”

Using Roblox as testing floor, Forever 21 has confirmed that there’s urge for food for its choices inside and past social video games. Roblox’s personal analysis from the ‘2022 Metaverse Fashion Trend Report’ affords additional proof with 70% of Gen Z customers saying they borrow concepts from their bodily selves for his or her avatars. Forever 21 is at present engaged on methods to attach digital and bodily objects by means of “phygital” experiences. This restricted version F21 Metaverse Collection will probably be accessible in-stores and on www.forever21.com, with merchandise beginning at $14.99. Forever 21’s virtual store on Roblox options head-to-toe seems for anybody, with merchandise starting from attire, equipment, footwear, costumes and rather more.

“Since its launch on Roblox last year, Forever 21 has pushed boundaries, becoming the first and largest retailer to make on-trend virtual fashion accessible. Today’s launch showcases how Forever 21, in partnership with VBG, has created an entirely new way to innovate, design and retail fashion globally,” stated Justin W. Hochberg, Digital Model Group’s CEO. “Roblox is a phenomenal platform, and I can’t wait to reveal the next exciting experience that consumers can expect from Shop City.”

About Forever 21

Forever 21 is a style trade chief making the most recent tendencies accessible to all whereas inspiring distinctive type and confidence. With a renewed concentrate on the client expertise, the model affords excessive type designs and style fundamentals with compelling values and a dynamic retailer atmosphere. Whereas driving innovation throughout e-commerce and digital to increase entry and comfort, the model continues to strengthen its positioning as right this moment’s most popular vacation spot for the trendy shopper. Forever 21 is situated in additional than 572 areas globally and on-line. For extra info go to Forever21.com.

For extra info or to discover a retailer location, please go to: www.forever21.com.

Observe @forever21 on Instagram, Facebook and Twitter.

About Digital Model Group

The Digital Model Group (VBG) is an award-winning metaverse pioneer remodeling companies by strategizing, constructing, and working manufacturers in digital worlds. VBG works in partnership with world mental property throughout leisure, style, retail, way of life, and sweetness to ship immersive experiences, social video games, digital advertising campaigns, digital style, and next-level token reward applications.

The corporate received Licensing Worldwide’s “Best Digital Licensed Product” for its work constructing Forever21’s Store Metropolis into the #1 retailer on Roblox (the first-ever metaverse winner). VBG was not too long ago credited with making Forever 21 one of many “top 10 metaverse companies for 2023.” Moreover, the corporate has been featured in over 200 top-tier media retailers for its work with different manufacturers, together with Barbie, for which it designed the long-lasting character’s first-ever digital style line and placing “The Voice” singing competitors – airing in 145 territories – into the metaverse for the primary time securing record-breaking numbers. VBG is credited with growing “Infinite Loop Marketing,™” the first-ever avatar-to-ecommerce program the place objects will be bought concurrently within the metaverse and actual life.

#GetMetaversed on Twitter and LinkedIn. For extra, go to virtualbrandgroup.com.