Game4Ukraine Leverages Metaverse For Fundraising
Ukrainian President Volodymyr Zelenskyy has unveiled an innovative charity soccer match, “Game4Ukraine,” which aims to raise funds for rebuilding the war-affected nation using the metaverse. The real-world celebrity exhibition match is set to happen on Saturday, August 5th, at London’s historic Stamford Bridge stadium.
This event offers fans a chance to support a noble cause while enjoying an exciting soccer spectacle. Ukrainian soccer stars Andriy Shevchenko and Oleksandr Zinchenko will host a match that includes both past and present players.
Andriy Shevchenko’s Blue Team includes Chelsea and AC Milan figures. Oleksandr Zinchenko’s Yellow Team features Arsenal legends, including Robert Pires. Notable players like Gerard Pique, Jermain Defoe, Samuel Eto’o, and Serginho will also join.
Game4Ukraine’s fundraising immerses fans in digital interaction. An immersive digital watch party, a collaboration with Improbable and Global Fan Network, lets fans participate virtually. Improbable, known for metaverse technology, enables chats, questions, and player interviews, enhancing engagement. NFT-based avatars add exclusivity.
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