Global Audiences Experience the City’s Wonders Through the Metaverse

Embark on a virtual journey through the bustling streets of Tokyo, gazing at the impressive Tokyo Tower, exploring the historic halls of the Tokyo National Museum, and navigating the busy Tokyo Station, all from the comfort of your own home. The Metropolitan Government of Tokyo has introduced ‘HELLO! TOKYO FRIENDS’ on Roblox, creating a virtual Tokyo Metaverse to showcase the city’s wonders to a global audience. Let’s delve into how this innovative platform offers a unique sightseeing experience, promotes cultural exchange, and revolutionizes tourism in the digital age.

Immersive Virtual Sightseeing and Cultural Exploration

At the core of ‘HELLO! TOKYO FRIENDS’ is the opportunity to transport users to a meticulously recreated version of Tokyo, known as ‘MODERN TOKYO’. With iconic landmarks like the Tokyo Tower, Tokyo Station, and Tokyo National Museum, users can embark on a virtual sightseeing journey through Augmented Reality (AR) photography. The platform doesn’t just focus on sightseeing, but also serves as an interactive cultural hub. The ‘TREASURE HUNT’ activity educates users about Tokyo and Japanese culture as they collect ‘Emblems’ at different checkpoints, unlocking rewards and interacting with characters to guide them through their virtual journey. This blend of entertainment and education aims to connect users worldwide, turning the Tokyo Metaverse into a global hub for cultural exchange.

Bridging Worlds with the TOKYO HUNT! App

Complementing ‘HELLO! TOKYO FRIENDS’ is the ‘TOKYO HUNT!’ web app, turning smartphones into interactive tools for a real-world treasure hunt across Tokyo. This innovative approach not only enhances the virtual experience but also offers rewards and promotional items, encouraging engagement. The app showcases Tokyo’s dedication to merging technology with tourism, creating a seamless connection between physical and digital exploration of the city. The Metropolitan Government of Tokyo has strategically used these platforms to promote Tokyo as an exciting tourist destination, ready to welcome visitors from all over the world.

Shaping the Future of Travel and Cultural Interchange

The launch of ‘HELLO! TOKYO FRIENDS’ coincides with the release of the ‘Tokyo’s Current Sightseeing Spots 2024′ survey, reflecting a strong interest in showcasing the city’s charm through the metaverse. The survey also highlights Tokyo residents’ eagerness to use the platform for cultural exchange and education across different age groups. This initiative aligns with efforts to enhance immersive advertising in the metaverse, as showcased at the recent Enterprise Metaverse Expo 2024. By embracing the metaverse, Tokyo sets an example for cities worldwide, demonstrating how digital platforms can enhance traditional tourism, foster global connections, and provide enriching cultural experiences.

The Metropolitan Government of Tokyo’s venture into the digital realm with ‘HELLO! TOKYO FRIENDS’ and the ‘TOKYO HUNT!’ app offers a peek into the future of tourism and cultural exchange. As we explore this virtual landscape, we are not mere observers but active participants in a global community, united by our shared curiosity and passion for discovery. Through this initiative, Tokyo invites the world to uncover its beauty, history, and culture, bridging distances and bringing us together one digital experience at a time.