Gucci has appointed Robert Triefus as CEO of Gucci Vault and Metaverse Ventures, a lately created division designed to scale and increase the Kering-owned model’s metaverse and gaming methods.

Triefus will succeed Gucci Vault CEO Nicolas Oudinot, who’s leaving the corporate on the finish of October to pursue different alternatives. Triefus’s appointment will probably be efficient 1 November. He’ll report on to president and CEO Marco Bizzarri and also will proceed in his present position as senior govt vice chairman for company and model technique.

Gucci’s new enterprise gaming and collectibles director Micael Barilaro has been appointed vice chairman of Metaverse Ventures, a newly created position. Spearheaded by artistic director Alessandro Michele, Gucci Vault is an experimental on-line idea area that holds its NFTs and different Web3 tasks, along with its pre-owned Gucci gross sales and curation of out of doors, impartial manufacturers.

Gucci has develop into one in all vogue’s most outstanding manufacturers to experiment with Web3 and the metaverse as extra luxury companies decide how they need to use the rising applied sciences. It was one of many first to experiment closely in gaming platforms, earlier than happening to create a persistent digital world on Roblox. It was the primary luxurious model to launch an NFT, and has since partnered with digital world and NFT venture 10KTF, and is now constructing out an area in blockchain-based digital world The Sandbox.

“Triefus’s experience and expertise will help shape Gucci’s strategy in these strategic areas that he helped build, having worked hand-in-hand with the respective teams, crafting the house’s approach and positioning in the gaming and Web3 sectors, as well as in the launch the Gucci Vault project,” the press launch reads.

Triefus has been on the firm since 2008 when he joined as worldwide advertising and communications director, earlier than shifting to EVP chief advertising officer in 2012, EVP model and buyer engagement in 2018 and his present place this yr.

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