New vehicle occasions are normally beautiful wince, brimming with pointless pyrotechnics, emotionless futurescapes, shameless pandering to “the youth,” or hapless CEO antics. (Recall Elon Musk’s Cybertruck window crush fizzle? Easier times.) So it is with some level of dithering that I should guide you toward this video from Hyundai as the most recent display in this continuous series of “car companies present depressing visions of the future.”
The video, which was delivered yesterday, was planned to uncover the sleek-looking Ioniq 6, Hyundai’s most recent electric vehicle with a 77.4kWh battery and 379 miles of reach. Rather we got a buffet of popular expressions — “trashion,” metaverse, NFTs — unmistakably pointed toward engaging a young segment, yet going about it in the absolute worst manner.
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