Improbable launches new metaverse suppose tank amid strategic pivot

British unicorn Improbable has sharpened its metaverse focus with the launch of a brand new suppose tank.

Dubbed the Metaverse Society, the suppose tank will discover the social and financial impacts of the nascent tech. Improbable advised TNW that it needs to develop use instances, make clear misconceptions, and cut back dangers related to the metaverse.

“We want to contribute to ensuring the metaverse holds its promise of being a network of meaning that unlocks creativity, social interaction, and economic opportunities, free from gatekeepers,” stated Herman Narula, Improbable’s founder and CEO.

“The convergence of AI, metaverse, and blockchain technologies offers a unique moment to shape a space where communities, content developers and brands can re-imagine engagement, loyalty, and culture. We need to bring together key players and address the misconceptions around the metaverse.”

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