InterContinental Launches NFT Collection within the Metaverse

InterContinental Hotels & Resorts, a part of IHG Lodges & Resorts, has launched 10 unique non-fungible tokens (NFTs) in collaboration with British artist Claire Luxton.

Additionally coming into the metaverse area for the primary time, Luxton attracts upon the great thing about worldwide journey and the lodge model’s storied heritage and far-flung locations to craft the gathering. “The brand’s ability to transcend a multitude of cultures is inspiring and the project has let me transform my original work for InterContinental into contemporary digital artworks,” she says. “Each is a memento of the elegance of worldly travel—a theme at the heart of our partnership. Giving guests of IHG Hotels & Resorts a chance to experience art in new ways, the collection will enable people to collect my work digitally for the first time and bring a new wave of art appreciators into the InterContinental fold.”

The third collaboration between InterContinental and Luxton, the brand new assortment options paintings showcasing vibrant and immersive scenes of natural world impressed by the corporate’s portfolio. Blue and yellow macaws nod to the model’s first lodge in Belém, Brazil and a panther chameleon references the InterContinental Resorts Mauritius on Balaclava Bay.

“As our ethos of discovery and modern luxury continues to evolve, we are excited to launch this next iteration of our ongoing collaboration with Claire Luxton,” provides Tom Rowntree, IHG vice chairman international advertising and marketing for luxurious manufacturers. “Aiming to push boundaries and establish an inspiring new streak of creativity, the exclusive collection will see InterContinental Hotels & Resorts connect with both culture and guests in a contemporary way. This collaboration enables a unique experience that encapsulates the forward-thinking approach of InterContinental Hotels & Resorts.”

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