Jimmy John’s Asks Fans to Create a Metaverse Sandwich for IRL Stores

In April, Chipotle observed National Burrito Day with a metaverse experience that put customers to work in its virtual kitchen. Jimmy John’s is the very most recent chain to bring its quick easygoing idea inside the test system.

The all-new intuitive experience, which launched via the platform Decentraland on May 17, welcomes clients to make their own freaky quick sandwiches inside the game. Jimmy John’s and its “sandwich army” will then, at that point, vote on the best fan sammie to be included in IRL stores.

Here’s the manner by which it works. Inside the game, virtual visitors can look over a determination of meats and garnishes, including cheddar, fixings, veggies, and mystery fixings to tweak your own sandwich, which should be presented by May 20. You could try and find a couple of limits in the meantime.

The winning creation will be accessible for pickup and conveyance to the initial 100 clients from May 31 through June 3 at stores in Nashville and Chicago.

The metaverse, notwithstanding, has something special for each allegorical sense of taste. Burger King, Panera, Next Level Burger, Bareburger, Yum Brands, Hooters, Panda Express, Bojangles, Chipotle, Wingstop, Mcdonald’s, Wendy’s, and Chick-fil-A have all opened their own virtual restaurants, with a scope of IRL advancements to match.