CAA is watching out for NFTs — and other new advanced abbreviations that address a portion of the new techniques Hollywood is utilizing to convey entertainment.
Joanna Popper has been named Chief Metaverse Officer at the enormous organization, entrusted with defining system and business boundaries for CAA and its clients as diversion and media organizations jump all the more profoundly into computer generated reality, blockchain and non-fungible tokens. The title and position are demonstrative of the new consideration film studios, TV organizations and sponsors are paying to state of the art approaches to dispersing protected innovation to fans and consumers.
“CAA has always been at the forefront of charting new and emerging business opportunities for our clients. At this pivotal time in our industry, the metaverse will be impactful to shifts in content creation, distribution, and community engagement that drive significant opportunity for our clients,” said Jim Burtson, President, CAA, in a pre-arranged explanation. “We are thrilled to welcome Joanna to CAA, as her knowledge, insights, relationships, and business building skills will be critical to driving significant impact across the industry.”
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