KamaSutra is India’s first sexual wellness model on the Metaverse4 min read
Kamasutra, one among India’s main sexual wellness model from Raymond Shopper Care Restricted (RCCL), turned a primary mover of their phase, but once more, with ‘Kamaverse’, a one-of-a-kind museum on the Metaverse. Focused at GenZ, this providing chronicles the traditional Indian historical past on sexuality, eroticism and emotional fulfilment in life with a recent outlook, because of the revolutionary technological developments the Web3 period.
Talking about Kamasutra’s newest disruption, Pooja Sahgal, Chief Advertising Officer, RCCL, mentioned: “Kamasutra has always been a pioneer in the sexual wellness category. Guided by the brand purpose of ‘Unleashing Confident Lovers’, we created a contemporary and innovative space on the Metaverse called the Kamaverse – another first in the sexual wellness category. This one-of-a-kind space is a virtual museum experience with different zones that chronicles ancient KamaSutra with a modern and fresh outlook and also a platform to explore and engage the young consumers enabling them to ‘Make Love Like Never Before’. We also created a virtual Influencer – Kamya – present inside the Space to guide the users through the zones. We are pleased and confident that with Kamaverse’s appeal and modern outlook – a safe space for both pleasure and education that the young consumers would greatly benefit.”
Kamaverse is a collaborative effort of RCCL; Madison Media and eCultify. Vandana Ramakrishna, COO, Madison Media, Ace, mentioned, “The launch of Kamasutra’s own Metaverse campaign is yet another success story delivered in collaboration with RCCL, Madison Media and eCultify. Madison Loop Team has worked hard to create interactive and immersive experiences for their audiences through their content, which keeps the target hooked and booked throughout the campaign. eCultify has been a reliable partner for artistic design and for creating one-of-a-kind experiences for mobile and desktop users. eCultify and Madison Loop’s effortless alignment to our vision and smart execution make success story creation much easier just before the launch.”
Elaborating on this technological marvel, Kosal Malladi, Vice President, Madison Loop, mentioned, “New technology requires new thinking. With 5G becoming a reality in India, now is the perfect time for us to capitalise and innovate. Kamaverse is going to spark a trail for others to follow. We appreciate the faith shown by the RCCL team in us. eCultify team has been a brilliant partner in bringing this vision to life.”
Founders of eCultify Mayur Khatwani and Vivek Kumar added, “We have created multiple Metaverse experiences for our clients, but the one for Kamasutra has, by far, been the most satisfying (pun intended). The creative vision brought in by the Madison World’s team and RCCL helped us craft this one-of-a-kind experience that we cannot wait to share with the world! We have been able to let our minds run free and execute our ideas which most other brands might not allow us to do. We are looking forward to a longer-term collaboration with both Madison World and RCCL.”
Kamaverse is an avenue for guests to discover the huge world of intimacy and eroticism. The 2-floor zone has selfie (take a selfie and win rewards), merchandise (flick thru and purchase the wide selection of prime Kamasutra merchandise) and NFT (create artwork and get it featured on Kamaverse) zones on the bottom stage. The primary stage is devoted to KamaCafe (a hangout zone), seduction (movies and creatives on the artwork of seduction), pleasure (enjoyable and thrilling approach to find out about foreplay) and lovemaking (classes on lovemaking primarily based on the trendy Kamasutra ideology) wings. The guests may also be a part of an thrilling treasure hunt, and interact with the stunning, Kamya, a digital influencer who will give a tour of Kamaverse.
Visiting Kamaverse has its rewards. Guests, who click on selfies on the selfie zone and linking them to their social media handles, stand to win thrilling prizes. They’re additionally inspired to experiment with their creativeness by creating their very own NFTs. The perfect ones will function on the prevailing NFT wall with the names of the creators.
Final yr, KamaSutra turned India’s first ever sexual wellness model to launch NFTs within the class. A pioneer for introducing the idea of intercourse as a pleasure to India joined arms with Bobble AI, the nation’s largest dialog media platform, to launch its six distinct NFTs as a part of its sexual wellness marketing campaign. The funds generated from the gross sales have been donated to Pathfinder Worldwide, a world non-profit that focuses on sexual wellness and reproductive well being.
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