Lessons for digital ecosystem builders from the metaverse: Meta versus Apple

With the continued march of digitalization and the rise of AI, a few select tech companies are thriving. The success of these major tech firms now heavily relies on their ability to establish and manage digital ecosystems with a diverse group of collaborators and developers, known as “complementors,” who work together to create value for customers.

As economies become increasingly dependent on digital technologies, these ecosystems are becoming more crucial for a wider range of companies. This is why more companies will need to develop strategies for their own ecosystems, whether they are the “orchestrators” who build and manage the ecosystem, or the complementors who contribute to and participate within it.

There are two recent developments that highlight the balance between openness and control in ecosystem design. First, Meta’s Mark Zuckerberg has…

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