Meta finishes off Queens of the Metaverse marketing campaign with drag present

Meta premiered a mixed-reality drag present, Queens of the Metaverse, final week, utilizing digital and augmented actuality know-how to convey new dimensions to pull queens’ seems to be.

Drag act stars Blu Hydrangea, Tia Kofi and Adam All took half within the present and wore metaverse-inspired drag seems to be designed by aspiring LGBT+ designers: Nwora Emenike, Sal Mohammed and Christie Lau.

The outfits had been designed utilizing a mixture of digital and augmented applied sciences, which included Meta’s VR workspace Horizon Workrooms.

On the night time, the drag acts took to the runway and AR know-how produced a dynamic model of the acts’ outfits on the screens behind them, full with filters to offer the outfits a residing look.

Ineke Paulsen, Meta’s director of EMEA advertising, stated: “Creative communities will help make the metaverse inclusive and inspiring – with the technologies underpinning it helping creatives overcome some of the barriers that might exist in the physical world, like access to studio space and raw materials. 

“Meta’s Queens of the Metaverse is a celebration of how communities can push the boundaries of creativity and social connection physically and online.,” Paulsen said. 

The night itself was the culmination of Meta’s Queens of the Metaverse campaign by We Are Social.

“This is We Are Social’s most ambitious metaverse-based campaign, and we’re incredibly excited to bring such innovative content to life, culminating in a jaw-dropping, mixed-reality event,” said Jon Mobbs, business director at We Are Social.

Events agency Seeper also assisted with the show, hosted by Glow Up presenter Dominic Skinner.

“Even though the metaverse is in the early stages of development, the technologies behind it are already bringing exciting new ways for the drag community and LGBT+ creatives to express themselves and experiment,” said Blu Hydrangea. “I can only imagine how much further virtual reality would have taken my creativity when I was younger than hiding with bin-bags and sharpies in my bathroom.”

This story first appeared on campaignlive.co.uk.

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